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Tiggo 4 range leads the way as Chery South Africa records another strong month in sales

Post author By TRrQvqS4I8
Post date November 13, 2025

Tiggo 4 range leads the way as Chery South Africa records another strong month in sales

Tiggo 4 range dominates sales with 1,725 units, ranking as South Africa’s third best-selling passenger vehicle in October 2025.
Consistent demand sees 4,889 Tiggo 4 range units sold in Q3 2025, reinforcing its popularity among local motorists.
Chery’s hybrid momentum grows, with the Tiggo Cross CSH Hybrid now one of South Africa’s best-selling electrified vehicles.

October 2025 proved to be another standout month for Chery South Africa, with the Chinese automaker recording cumulative sales of 2,210 units. The Tiggo 4 range lineup led the charge, accounting for 1,725 units and ranking as the third best-selling passenger vehicle in the country for the month, outperforming several established rivals.

The Tiggo 4 lineup (which comprises the Tiggo 4 and Tiggo Cross models) offers 13 derivatives across entry-level, commercial, and hybrid variants, giving it broad appeal. This variety, coupled with strong value for money, continues to resonate with South African motorists. With a starting price of R269,900, the Tiggo 4 Cross provides an accessible entry point into the Chery family without compromising on luxury and convenience features or safety.

“We’re thrilled that the Tiggo 4 range continues to capture the imagination of South African motorists,” commented Jay Jay Botes, General Manager for Chery South Africa. “This achievement reflects our ongoing commitment to delivering vehicles that combine advanced technology, striking design, and exceptional value. The Tiggo 4 range embodies everything Chery stands for—quality, innovation, and a genuine understanding of our customers’ needs.”

Sales of the Tiggo 4 lineup have remained consistently strong, with 1,727 units sold in September 2025, 1,568 in August, and 1,604 in July. Third-quarter sales reached an impressive 4,899 units, underscoring sustained demand for the compact crossover.

Introduced this year, the Tiggo Cross CSH Hybrid has quickly become one of South Africa’s best-selling electrified vehicles, recording 122 units sold in August 2025. This comes as no surprise, as the HEV—with a combined fuel consumption figure of 5.4L.100 km—remains the country’s most affordable hybrid, at R439,900.

As for the rest of the lineup, the newly introduced, top-of-the-range Tiggo 9 registered 41 units in September 2025, while the Tiggo 8 and Tiggo 7 achieved 121 and 323 units, respectively, highlighting Chery’s growing momentum across multiple segments.

About Chery

Established in 1997, Chery Group has made significant strides in the automotive industry. Its subsidiary, Chery Automobile, holds the distinction of being the first Chinese automobile brand to exceed one million domestic sales. Additionally, Chery Automobile has been a trailblazer in expanding into international markets. In 2023, Chery Group achieved “twelve consecutive growth” in sales, with cumulative sales of 1,881,316 vehicles, representing a year-on-year increase of 52.6%. From January to July 2024, Chery Group sold a total of 1,296,380 vehicles, marking a year-on-year growth of 45.4%. As of now, Chery Group has a global automotive user base of 14 million, maintaining its position as China’s top passenger car exporter for 21 consecutive years. Chery Holding Group Co., Ltd. made the list with an operating revenue of $39.0917 billion, securing the 385th position in the 2024 Fortune Global 500 list. Chery adheres to independent innovation as its strategic core and has built a product innovation system around technology R&D. This system is dedicated to providing excellent, high-quality user experiences for global consumers. Currently, Chery has established eight major R&D centres in regions including North America, South America, and Europe to support its global layout and continuous innovation. As of the end of 2023, Chery has applied for over 26,000 patents and has been granted a total of 16,245 patents, positioning it among the leaders in the Chinese automotive industry. Chery’s business presence extends to more than 80 countries and regions worldwide. Currently, Chery’s export product range comprises the Tiggo series, Arrizo series, and eQ series, encompassing mainstream power forms such as ICE, BEV, and PHEV. With a brand core that emphasizes “Green, Technology, Family, and Companionship”, Chery remains committed to a strategic direction focused on green and low-carbon initiatives, accelerating its entry into new areas such as new energy, intelligent connectivity, shared mobility, platforms, and ecosystems.

Chery actively engages in global public welfare initiatives, including environmental protection, targeted poverty alleviation, and educational donations. For example, Chery donated $6 million to support UNICEF’s Global Education Thematic Programme, reflecting its commitment to international social responsibility.

Chery has been recognised five times as one of the “Top 20 Best Overseas Image Enterprises” by SASAC and CICG. Chery leads the automotive category in the Kantar BrandZ Top 50 Chinese Brand Builders 2024 report. Additionally, J.D. Power’s 2023 automotive index studies show Chery ranking first in the IQS (Initial Quality Study) among domestic brands, with its Tiggo 8, Tiggo 7, and Tiggo 4 models each securing first place in their segments.

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Chery’s NEV line-up gains strong traction in South Africa

Post author By TRrQvqS4I8
Post date October 3, 2025

Chery has become one of South Africa’s leading new energy vehicle brands, with four electrified models launched since June.

In August, the brand sold 227 NEVs, led by the Tiggo 4 Cross HEV—South Africa’s most affordable hybrid at R439,900.

Chery now offers both the most affordable hybrid and the most affordable plug-in hybrid in the country, putting advanced technology within easier reach.

Chery has quickly grown into one of the strongest names in the South African new energy vehicle (NEV) space, with more local buyers choosing its hybrid and plug-in hybrid models. With four models to choose from—the earliest of which were launched in June—the automaker has made a big impression on the local automotive landscape and is now one of the leading purveyors of electrified vehicles in South Africa.

In August, the CSH line-up—comprising the hybrid Tiggo 4 Cross CSH, and the Tiggo 7 CSH, Tiggo 8 CSH, and Tiggo 9 CSH plug-in hybrids—achieved a combined total of 227 sales for the month, making it one of the best-performing NEV ranges in the country.

“This is a clear sign that drivers are ready to embrace electrification when it’s delivered with the right balance of technology, efficiency, and value,” said Jay Jay Botes, General Manager for Chery South Africa.

The Tiggo 4 Cross CSH, which holds the title of South Africa’s most affordable hybrid vehicle with a starting price of R439,900, was Chery’s best-seller, accounting for 122 units. It was followed by the Tiggo 7 CSH (50 units), the Tiggo 8 CSH (33 units), and the Tiggo 9 CSH (22 units). With an all-electric range of 160 km, the Tiggo 9 AWD Vanguard CSH offers one of the longest electric ranges of any plug-in hybrid in South Africa—all at a price under R1 million.

Value is at the heart of Chery’s NEV offering. Not only is the Tiggo 4 Cross the most affordable hybrid in the country, but the Tiggo 7 CSH is also South Africa’s most affordable plug-in hybrid, priced at R599,900.

Chery’s approach is simple: advanced cars should be within reach of more people. While electrification is often reserved for the premium end of the market, Chery has focused on democratising hybrid and plug-in hybrid technology. By offering feature-rich, efficient cars at competitive prices, the automaker has made it easier for South Africans to take their first step into electrified driving.

“Our goal has always been to make smarter, cleaner driving accessible to more people,” added Botes. “Seeing how quickly drivers have responded to our line-up of new energy models shows that South Africans are ready for this shift, and we’re proud to be the brand helping them make it.”

This strong momentum is only the beginning. Chery’s rise in the new energy vehicle segment underlines its commitment to reshaping what drivers can expect from electrification: turning advanced technology into something more people can experience, enjoy, and afford.

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Chery to stage Africa’s first real-world dual-vehicle collision test with new Tiggo 9 SUV

Post author By TRrQvqS4I8
Post date September 18, 2025

Africa’s first real-world dual-vehicle collision test will see two identical Chery Tiggo 9 SUVs collide in a 50% offset head-on impact at 50 km/h in South Africa this August.

The test mirrors one of the country’s most dangerous real-world crash scenarios, addressing the nation’s high rate of fatal head-on collisions.

Part of Chery’s 2025 Global Safety Challenges, the trial showcases the Tiggo 9’s advanced passive and active safety systems, built to meet global five-star standards.

This August, Chery will take on an unprecedented safety challenge in South Africa, with the first real-world dual-vehicle collision test on the African continent. Two identical Tiggo 9 SUVs, built to the world’s highest safety standards, will collide in a 50% offset impact at 50 km/h. This Africa-first safety trial is more than just Chery putting its standards to the test. It’s the demonstration of its safety philosophy: that progress comes from pushing boundaries.

Road safety in South Africa faces unique challenges. Research shows that head-on collisions in the country occur more frequently and have a higher fatality rate than the global average. A Kantar survey confirms that safety has become a decisive factor (even a non-negotiable requirement) for South African car buyers. Against this backdrop, Chery will conduct its test on a long, straight paved road, accurately replicating a high-risk scenario: a 50% offset impact (on the right-hand side of the vehicle) with an oncoming vehicle.

When the two Tiggo 9 SUVs collide head-on at 50 km/h, their performance will be evaluated across multiple safety dimensions, including body structure integrity, restraint system responsiveness, airbag and curtain airbag coordination, passenger compartment stability, fuel system sealing, and post-crash rescue accessibility. This test is designed to mirror real-world accident conditions as closely as possible, providing the most authentic assessment of the Tiggo 9’s safety capabilities.

Since its global debut at the Burj Khalifa in the UAE in December 2024, the Tiggo 9 has entered key markets across the Middle East and Latin America, garnering widespread acclaim. As Chery’s flagship model, it embodies Chery’s philosophy that safety is the ultimate luxury.

The Tiggo 9 has been engineered to meet global five-star safety standards. The body structure incorporates 85% high-strength steel and 21% hot-formed steel for uncompromising protection. Enhancing its passive safety credentials are innovative features like a dual-impact-beam design, the segment’s only standard far-side airbag, and an industry-leading 2,060 mm side curtain airbag—together forming a comprehensive passive safety shield.

On the active safety front, Tiggo 9 comes equipped with 19 advanced driver-assistance systems (ADAS) designed to make every journey safer. Prior to this real world-challenge, the Tiggo 9 has already proven its mettle in Chery’s in-house crash tests, including a 100% full-frontal rigid barrier impact test and a demanding 32 km/h side pole impact test.

From passenger compartment integrity and airbag deployment timing to high-voltage system cut-off and post-crash readiness, the Tiggo 9 has demonstrated strong crash protection, cementing safety as one of the cornerstones of the driving experience.

The head-on collision test in South Africa is more than just a standalone event. It serves as a critical pillar of Chery’s 2025 global Safety Challenges initiative. This comprehensive program subjects vehicles to extreme conditions, such as heat, cold, dryness, humidity, high-speed conditions, and rough terrain. Through a unique combination of real-world global testing and user co-verification across strategically selected regions worldwide, Chery continues to evaluate the durability of its vehicles and the reliability of the Chery Super Hybrid (CSH) technology.

“South Africa’s high rate of serious road accidents calls for solutions that go beyond the ordinary. By replicating one of the country’s most dangerous crash scenarios, we’re not only putting the Tiggo 9’s safety systems to the test, but also demonstrating how advanced engineering can play a role in reducing the impact of real-world collisions,” commented Verene Petersen, National Brand and Marketing Manager at Chery South Africa.

Earlier demonstrations include a 53+ hour battery seawater immersion test conducted in Indonesia and an intensive battery scraping challenge completed in Mexico. The selection of South Africa for this particularly extreme collision scenario reflects Chery’s fundamental philosophy: a dedication to maintaining consistent global quality standards across all markets and conditions.

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Hybrid efficiency without compromise: The Chery Tiggo Cross CSH HEV arrives in SA

Post author By TRrQvqS4I8
Post date June 23, 2025
No Comments on Hybrid efficiency without compromise: The Chery Tiggo Cross CSH HEV arrives in SA

Hybrid efficiency without compromise: The Chery Tiggo Cross CSH HEV arrives in SA

Chery expands the Tiggo Cross range with new Chery Super Hybrid variants, offering strong performance, impressive fuel economy (5.4L/100 km), and up to 1,000 km driving range.

Available in Comfort and Elite trims, the Tiggo Cross HEV features advanced hybrid tech, extensive standard features, and a smooth Dedicated Hybrid Transmission.

High spec meets high value, with advanced available driver assistance systems, premium features, and pricing that makes hybrid motoring more accessible.

Following the November 2024 reveal of the Tiggo Cross, Chery South Africa is expanding the lineup with a hybrid variant that offers not only strong performance but superb fuel efficiency and driving range. Available in the same grades as the standard Tiggo Cross (Comfort and Elite), the Tiggo Cross HEV provides buyers with more choice than before, and brings hybrid motoring to more people thanks to its attainable price tag.

Powering the Tiggo Cross HEV is a 1.5-litre engine which develops 71 kW and 118 N.m of torque. The addition of an electric motor and 1.83 kWh battery pack results in combined power outputs of 150 kW and 310 N.m of torque, sent to the front wheels via the marque’s Dedicated Hybrid Transmission (DHT), which transmits power to the road smoothly and efficiently.

The Tiggo Cross HEV returns just 5.4L/100 km, making it exceptionally efficient. Furthermore, it boasts a range of 1,000 km, pushing the boundaries of what HEV models can achieve—delivering true long-distance capability without frequent refuelling stops. An intelligent start-stop system conserves fuel efficiency in everyday driving.

The comprehensive range significantly reduces the need for fuel station visits for daily commuters, saving them valuable time. For cross-city business trips or long-distance journeys, drivers enjoy complete peace of mind without range limitations or the need to meticulously plan charging routes, as is the case with battery-electric vehicles. The Tiggo Cross HEV delivers the best of both worlds, eliminating range anxiety but delivering outstanding fuel efficiency.

Daily traffic and rush-hour congestion are silent fuel wasters. The Tiggo Cross HEV’s intelligent powertrain seamlessly switches between four operating modes—Pure Electric, Series Hybrid, Parallel Hybrid, and Energy Recovery—optimising efficiency for every driving scenario. During urban low-speed cruising, the system prioritises pure electric mode to eliminate fuel consumption during vehicle acceleration from standstill.

While the Comfort HEV and Elite HEV ride on model-specific 17-inch alloy wheels, their specifications closely align with those of the standard Comfort and Elite variants. The Tiggo Cross HEV is equipped with front ventilated discs and rear disc brakes, delivering confident stopping power. A front MacPherson strut and rear torsion beam suspension setup ensures a balanced ride and composed handling, whether on smooth tarmac or rougher gravel roads.

The stylish Tiggo Cross HEV receives automatic LED headlights and LED daytime running lights, along with a sporty tailgate spoiler, chrome-plated dual exhaust finishers, and body-coloured exterior finishes. The Elite variant sports red-painted brake callipers, along with an electrically operated sunroof.

Step inside, and the Tiggo Cross HEV continues to impress with its strong standard specification levels. The soft-touch dashboard is complemented by the black leather upholstery, which, on the Elite trim, extends to the multi-function steering wheel. Ambient lighting is standard across both trims, but the Elite adds luxuries such as a six-way power-adjustable driver’s seat with a power-operated lumbar support. Both models boast automatic wipers and two-zone automatic climate control. Heated front seats are available on the Elite HEV.

On the convenience front, the Tiggo Cross HEV comes standard with keyless entry, second-row air vents, and a 60/40 split-folding rear bench.

The interior of the Tiggo Cross HEV is dominated by dual 10.25-inch screens, a digital driver’s display, and an infotainment touchscreen. The latter provides access to the comprehensive features available in the Tiggo Cross, including Bluetooth connectivity, Apple CarPlay and Android Auto, as well as a four-speaker sound system. The Elite receives a six-speaker sound system, but both trims gain a wireless mobile phone charger.

The vehicle is equipped with the latest safety features, including Traction Control, Emergency Brake Assist, Hill Descent Control, Brake Assist, and dual front, front side, and side curtain airbags. The Elite variant adds a front inter-seat airbag to the safety suite. While the Comfort HEV receives a rear-view camera (with dynamic guidelines), the Elite comes equipped with the following driver assistance features:

Adaptive Cruise Control (ACC)
Automatic Brake System (AEB)
Blind Spot Detection (BSD)
Door Opening Warning (DOW)
Front Collision Warning (FCW)
Intelligent High Beam Control (IHC)
Lane Change Assistance (LCA)
Lane Departure Warning (LDW)
Rear Cross-Traffic Alert (RCTA)
Traffic congestion assistance (TJA)
360 HD Panoramic camera system

“With the Tiggo Cross CSH, we’re not just offering a hybrid—we’re delivering a solution for drivers who want performance, efficiency, and long-range capability in one package,” commented Tony Liu, CEOof Chery South Africa. “This vehicle was engineered for South African roads, from daily commutes in city traffic to weekend escapes—without the stress of finding a charge point.”

Pricing for the Tiggo Cross HEV starts at R439,900 for the Comfort and R469,900 for the Elite variant.

The Tiggo Cross HEV is backed by a comprehensive 5-year/150,000 km warranty, a 10-year/unlimited mileage (for 1st owner) battery warranty, and a 5-year/60,000 km service plan, ensuring long-term confidence and value.

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Chery South Africa introduces fuel-efficient Tiggo 7 CSH with 90 km all-electric range

Post author By TRrQvqS4I8
Post date June 23, 2025

Chery South Africa introduces fuel-efficient Tiggo 7 CSH with 90 km all-electric range

Chery launches the new Tiggo 7 CSH, a PHEV version of its popular midsize SUV, available in Plus and Ultra trims.

Powered by a 1.5-litre TURBO petrol engine and electric motor, it offers 265 kW, up to 90 km of electric-only range, and a total range of 1,200 km.

High levels of standard tech, premium comfort, and standout efficiency with fuel consumption rated at just 4.9 L/100 km.

Chery South Africa is expanding its local lineup with the launch of the Tiggo 7 CSH, a new PHEV derivative of the popular Tiggo 7 SUV. Offered in two well-equipped trims, the Tiggo 7 CSH combines the brand’s hallmark value-for-money proposition with the added benefits of hybrid performance and efficiency.

Powering the Tiggo 7 CSH is a 1.5-litre turbo four-cylinder petrol engine paired with an electric motor, delivering a combined output of 265 kW and 310 N.m of torque. This power is available across a broad band from 1,750 to 4,000 rpm, ensuring strong and responsive performance.

Thanks to an 18.3 kWh battery, the Tiggo 7 CSH is capable of travelling up to 93 km on electric power alone, with a total combined range of up to 1,200 km—enough to travel from Cape Town to Bloemfontein on a single tank, with fuel to spare. Power is sent to the front wheels via Chery’s smooth and efficient Dedicated Hybrid Transmission (DHT), with combined fuel consumption rated at just 4.9 L/100 km. Charging is convenient, with a full recharge taking 45 minutes to 1 hour using a DC fast charger, or between 4 and 8 hours when plugged into an AC charger.

Like the standard model, the Tiggo 7 CSH boasts a bold and contemporary design, complemented by premium finishes and distinctive styling elements. Available in Plus and Ultra trims, both variants come standard with 18-inch alloy wheels, ventilated front disc brakes, and rear disc brakes.

Automatic LED headlights, LED taillights, LED daytime running lights, and rear fog lamps are standard across both trims. The range-topping Ultra specification further adds front fog lamps, a panoramic sunroof, and a power-operated tailgate.

Tiggo 7 CSH customers can choose from the following paint colours:

Bloodstone Red & New Carbon Black (2-tone)

NASDAQ Silver

Carbon Black

Khaki White

Khaki White & New Carbon Black (2-tone)

Phantom Grey

New Tech Grey

New Vanilla White

Inside, the Tiggo 7 CSH impresses with a high level of standard specification. The Plus trim features leather upholstery, a six-way power-adjustable driver’s seat, a leather-trimmed steering wheel, dual-zone climate control, keyless entry, and push-button start, among other amenities.

The range-topping Ultra variant builds on this with added comfort and convenience features, including a driver’s seat with memory function, heating, and ventilation. The front passenger also benefits from four-way power adjustment, as well as heating and ventilation. Further enhancing the cabin experience, the Ultra gains an automatic anti-dazzle rearview mirror—replacing the manual unit found in the Plus—as well as a negative ion air purification system.

With 626 litres of luggage space available behind the rear seats, the Tiggo 7 CSH offers impressive practicality, easily accommodating the everyday needs of a modern family. For added versatility, the 60/40 split-folding rear bench can be folded flat to expand total load capacity to a generous 1,672 litres, making it ideal for weekend getaways or larger cargo.

The Tiggo 7 CSH is equipped with an extensive suite of technology features designed to keep both driver and passengers informed and entertained, even on long-distance journeys. Both Plus and Ultra models feature a dual 12.3-inch display setup, comprising a fully digital instrument cluster and a central touchscreen.

Connectivity is well catered for, with standard Bluetooth, wireless Apple CarPlay and Android Auto, USB ports for both front and rear passengers, and an additional USB-C port up front. Intelligent Voice Command is also included across the range—drivers can simply say “Hello Chery” to activate the voice assistant, which enables hands-free control of various vehicle functions. A 50-watt wireless charging pad is also standard on both trims.

While the Plus is equipped with a six-speaker audio system, the Ultra features an upgraded eight-speaker Sony sound system, delivering a refined and immersive audio experience. The Ultra also gains an ambient lighting system, further enhancing the premium feel of the cabin.

On the safety front, the Tiggo 7 CSH continues Chery’s reputation for stellar safety protection. Both trims receive front dual, front side, side curtain, front inter-seat, and driver’s knee airbags, providing stellar occupant protection in the event of a collision. Beyond the passive safety features, the Tiggo 7 CSH comes standard with the following driver assistance systems:

Driver Assistance Features – Trim Comparison

Adaptive Cruise Control
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Forward Collision Warning
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Automatic Emergency Braking
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Blind Spot Monitoring
Tiggo 7 CSH Plus: ✓ | Tiggo 7 CSH Ultra: ✓
Rear Cross-Traffic Alert
Tiggo 7 CSH Plus: ✓ | Tiggo 7 CSH Ultra: ✓
Rear Collision Warning
Tiggo 7 CSH Plus: ✓ | Tiggo 7 CSH Ultra: ✓
Reverse Cross-Traffic Brake
Tiggo 7 CSH Plus: ✓ | Tiggo 7 CSH Ultra: ✓
Lane Departure Warning
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Emergency Lane Keeping
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Lane Departure Prevention
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Intelligent High Beam Control
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Traffic Congestion Assist
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Integrated Cruise Assist
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓
Driver Monitoring System
Tiggo 7 CSH Plus: ✓ | Tiggo 7 CSH Ultra: ✓
Multi-Collision Brake
Tiggo 7 CSH Plus: ✓ | Tiggo 7 CSH Ultra: ✓
Lane Change Assist
Tiggo 7 CSH Plus: ✗ | Tiggo 7 CSH Ultra: ✓

Above and beyond these features, both Tiggo 7 CSH models come equipped with front and rear parking sensors, a 540-degree camera, and seatbelt reminders for the front and rear rows.

“With the introduction of the Tiggo 7 CSH, we’re bringing advanced hybrid technology into the heart of South Africa’s most competitive SUV segment,” commented Tony Liu, CEOof Chery South Africa. “This model reflects our commitment to making smart, sustainable mobility more accessible, without asking drivers to compromise on performance, style or comfort. It’s an SUV designed for anyone looking to drive further, with less fuel, and greater peace of mind.”

Pricing for the Tiggo 7 CSH is as follows:

Tiggo 7 CSH Plus – R619,900 (Introductory launch price valid for 3 months will be R599,900)

Tiggo 7 CSH Ultra – R679,900

The Tiggo 7 CSH is backed by a comprehensive 5-year/150,000 km warranty, a 10-year/unlimited mileage battery warranty (applicable to the first owner only), and a 5-year/60,000 km service plan, ensuring long-term confidence and value.

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Chery South Africa ignites national curiosity with mysterious #WHATSYOURPOWERMOVE campaign

Post author By TRrQvqS4I8
Post date June 23, 2025

For days, South Africans have been captivated by the cryptic #WHATSYOURPOWERMOVE campaign, which has taken over digital billboards, shopping malls, building facades, and social media feeds. From silent public demonstrations in Durban, Cape Town, and Johannesburg to over 110 influencers fueling the mystery online, the country was left guessing: was this a new political movement, a disruptive tech solution, or something entirely unexpected?

Today, Chery South Africa lifted the veil, revealing that the intrigue was all leading to the highly anticipated launch of its new hybrid vehicle range—and in true Chery style, the reveal was anything but ordinary.

Hosted at Montecasino in Johannesburg, in South Africa, the event surprised VIP and media guests who believed they were attending a corporate update. Instead, they became part of a bold Chery Super Hybrid (CSH) reveal designed to make an impact.

Building curiosity, sparking conversation

The campaign employed disruptive and unconventional tactics to generate anticipation, sharing minimal information in advance. Through a mix of guerrilla marketing and surprise public activations across multiple platforms and locations, Chery garnered widespread attention to a pivotal moment: the next stage of its electrified journey in South Africa.

This move comes at a pivotal time, with demand for hybrid vehicles growing rapidly, thanks to heightened interest in fuel efficiency and lower emissions.

What sets CSH apart:

Chery’s new super hybrid offerings combine cutting-edge electric technology with a powerful powertrain, delivering exceptional performance, adaptability, and efficiency.

Introducing Chery Super Hybrid:*

A turbocharged petrol engine with dual electric motors
A powerful 1.5-litre turbocharged engine works seamlessly with two electric motors, enabling all-electric driving in the city and a hybrid or petrol-only experience on longer journeys.
Dedicated Hybrid Transmission
Chery’s advanced hybrid system features a one- or three-speed Dedicated Hybrid Transmission (DHT) with an outstanding efficiency rate of over 97.6%.
Seven drive modes and eleven-speed ratios
From stop-and-go traffic to long-haul cruising, the hybrid system in the Chery Tiggo 9 PHEV adapts instantly to the driver’s needs.
World-class thermal efficiency
With an engine thermal efficiency of 44.5%—one of the highest globally—Chery hybrids waste less fuel and emit less CO2.
Superb range and economy
The electric-only range of up to 90 km is ideal for daily urban commutes, with a combined driving range of up to 1200 km (depending on conditions and specific models). Fuel consumption is as low as 1.55 L/100 km on a full charge The standout Tiggo 9 PHEV boasts an even more impressive combined range of 14 000 km from a fulltank and a fully charged battery, while returning just 4.5 L/100 km.
Fast charging
Super-fast charging enables an 80% recharge in just 18 minutes, ensuring minimal downtime.

“With the introduction of our new Chery Super Hybrid range, we’re not just expanding our product line-up. We’re making electrified mobility more accessible to more South Africans,” commented Verene Petersen, National Brand and Marketing Manager for Chery South Africa. “Our new CSH range reflects Chery’s focus on smart, attainable technology and gives drivers even more choice as they look for new ways to lower running costs without compromising on comfort or power.”

A milestone for Chery South Africa

Since entering the local market, Chery South Africa has steadily grown into one of the country’s top six best-selling passenger car brands. Following a record-breaking 2024, the launch of the new CSH line-up marks a significant step in Chery’s electrification strategy.

The new Chery Super Hybrid line-up will be available at dealerships across South Africa from 23 July 2025. For more information, visit www.chery.co.za/.

*These features do not apply to all models.

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Driving success: Chery South Africa becomes Official Vehicle Partner of Mamelodi Sundowns

Post author By TRrQvqS4I8
Post date May 16, 2025

Chery South Africa is proud to be the Official Vehicle Partner of Mamelodi Sundowns, one of South Africa’s most decorated and popular football clubs. Known as ‘The Brazilians’ for their bold style of play and their iconic yellow kit, Sundowns have a rich history that spans over five decades. The club is a powerhouse locally and across the continent with a record number of league titles, numerous domestic cups, and Continental triumphs in the CAF Champions League and African Football League.

As part of this exciting partnership, Chery will provide the team with a fleet of SUVs, ensuring they travel comfortably and in style to matches, club engagements, and community events. This collaboration is a natural fit, bringing together two high-performing brands known for their commitment to excellence.

“We are thrilled to partner with Mamelodi Sundowns,” said Tony Liu, CEO of Chery South Africa. “The partnership reflects our dedication to supporting local communities and sports programmes within the country, and aligns with our ongoing efforts to make a meaningful contribution to South Africa.”

Chery’s latest partnership goes beyond sponsorship. The automaker is committed to making a meaningful impact in South Africa, and working together with Mamelodi Sundowns allows the marque to support local communities, develop sports programmes, and contribute to its corporate social responsibility goals.

Mamelodi Sundowns’ Chairman, Tlhopie Motsepe, welcomed the partnership and said “At Mamelodi Sundowns, we follow the philosophy of Ubuntu—our success belongs to our supporters, our communities, and the people who make us who we are.”

“We are delighted to welcome Chery to the Mamelodi Sundowns family because we are united by ambition and people-first values,” added Motsepe. “From day one, we will push boundaries, excite South Africans, and empower communities across the country.

A lucky supporter will win a Chery Tiggo 4 Pro at Loftus Versfeld Stadium when Mamelodi Sundowns lift the PSL trophy for the record 15th time, and an unprecedented 8th time in a row.

Chery’s presence in South Africa extends beyond just sales and after-sales service. The automaker has several initiatives, including the With Chery With Love (WCWL) programme, which strengthens the brand’s bond with local communities through projects like the Chery Foundation.

Other efforts include the Chery Scholarship Challenge, which empowers talented South African youth with a R250,000 scholarship and a 12-month internship at Chery, reflecting the same forward-thinking spirit that drives Mamelodi Sundowns on the pitch.

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Chery Automobile Safety Night 2025: Redefining Automotive Safety Standards

Post author By TRrQvqS4I8
Post date May 16, 2025

As the automotive industry transitions into the era of electrification and intelligent technology, Chery recognizes that safety standards must continuously evolve to meet the diverse demands of global markets and users. Chery ‘s vision is to make “five-star safety” a global benchmark, establishing itself as the name synonymous with automotive safety in the new era of new energy, intelligent technology, and globalization.

While times change, safety remains the foundation of technological progress—an unwavering priority and non-negotiable value. The Chery “Guardian” Smart Safety System delivers multi-dimensional protection for drivers worldwide—ensuring all-segment vehicle safety, all-scenario driving security, and all-encompassing occupant protection. This breakthrough reinforces Chery’s leadership in building a holistic safety ecosystem.

On May 13, Chery successfully hosted its Automobile Safety Night in Wuhu, China, themed “The Bottom Line.” Reinforcing its commitment to safety-driven manufacturing, Chery officially unveiled its Smart Safety System and the latest advancements in cutting-edge safety technologies. The event featured a series of crash tests conducted to global safety standards, vividly demonstrating the brand’s exceptional protective capabilities. Through these tangible displays of safety excellence, Chery reinforced its global reputation as the standard-bearer for “Chinese automotive safety” —a powerful testament to its engineering prowess.

Chery Automobile Safety Night Successfully Held in Wuhu

Automobile Manufacturing Demands Both Technical Expertise and Moral Integrity

As Chinese automakers expand globally, products serve as the entry ticket while technology acts as the passport—but safety remains the universal language that transcends borders. For Chery, safety represents more than a corporate commitment—it constitutes a fundamental principle embedded in the company’s engineering philosophy. Throughout our 28-year journey, Chery has consistently demonstrated that automobile manufacturing demands both technical expertise and moral integrity. Through rigorously validated technologies and uncompromising quality standards, the automaker has established itself as a trusted guardian of road safety. When it comes to safety, you can always trust Chery.

Mr. Yin Tongyue, Chairman of Chery Holding Group, speaks at the event

At the launch event, Mr. Yin Tongyue, Chairman of Chery Holding Group, emphasized that safety is Chery’s “bottom line.” As the automotive industry transitions into the era of electrification and intelligent technology, Chery recognizes that safety standards must continuously evolve to meet the diverse demands of global markets and users. Through safety-oriented design, redundancy in safety systems, rigorous testing, and human-centered care, Chery provides customers with more safety options. Chery ‘s vision is to make “five-star safety” a global benchmark, establishing itself as the name synonymous with automotive safety in the new era of new energy, intelligent technology, and globalization.

Looking ahead, as emerging technologies and industries such as AI, the low-altitude economy, and embodied intelligence continue to evolve, the role of the automobile will become increasingly diverse. Chery aims to stay ahead by investing in future mobility safety solutions and developing new technologies—delivering secure and worry-free experiences for users worldwide.

Safety Stems from Respect for Life — Chery Builds a Comprehensive Safety Framework

At Chery, safety is far more than a corporate slogan—it is a fundamental philosophy ingrained in every engineer’s mindset. In response to the evolving safety challenges posed by electrification and intelligent technologies, Chery has developed a comprehensive safety framework encompassing all people, all processes, all conditions, all aspects, and all markets—fundamentally redefining automotive safety standards.

When it comes to battery safety—a top priority—Chery adheres to globally recognized high-safety development standards. Its battery packs are engineered with comprehensive, all-round protection to ensure safety, while the Battery Management System (BMS) features a 10-layer safety architecture and has passed over 5,000 comprehensive tests. Powered by an AI algorithm framework, the system enables real-time alerts and holistic protection across all conditions. For intelligent safety covering all occupants, Chery integrates advanced driver-assistance AI models, a vast global database with billions of real-world scenarios, and a full-spectrum software quality assurance system. This powerful combination enables smart detection, intelligent perception, precise recognition, and accurate vehicle control. In terms of information security, Chery ensures invisible yet robust protection through a full-link defense system, quantum-level encryption, and global scenario-based validation.On the health and wellness front, Chery redefines healthy mobility with its “Dual Purification” concept—creating an in-cabin environment that is odor-free, benzene-free, and formaldehyde-free, delivering a clean, safe, and refreshing experience for users around the world.

Chery’s commitment to safety is a 28-year-long journey of relentless technological advancement. The brand has always upheld the safety standards across seven key dimensions: active safety, battery safety, emergency rescue,collision safety, health protection, information security, and functional safety. To date, a total of 41 Chery models have earned five-star safety ratings, underscoring the brand’s unwavering pursuit of excellence. Through redundant system designs, Chery ensures it always stays one step ahead in safety—and continues to redefine what automotive safety truly means with top-tier, comprehensive performance.

Redefining Automotive Safety: Chery Unveils the “Guardian” Smart Safety System

Throughout a century of automotive evolution, safety has always been the cornerstone of progress. Chery’s newly introduced “Guardian” Smart Safety System delivers multi-dimensional protection for drivers worldwide — ensuring all-segment vehicle safety, all-scenario driving security, and all-encompassing occupant protection. This breakthrough reinforces Chery’s leadership in building a holistic safety ecosystem.

True safety stems from premium materials and consistent protection across all vehicle segments. Chery’s rugged rock-solid body exemplifies this philosophy, proving that real safety knows no size limits—from compact to full-size models, every model features the reinforced shotgun structure. TIGGO4, an A0-segment SUV, features a robust combination of high-strength body structure and an aluminum alloy front crash beam, giving this compact SUV the protective performance of a large vehicle—realizing the vision of “Uncompromising Safety. Now for Everyone.” The flagship TIGGO9 raises the bar with an 85% high-strength steel construction, 1,300 MPa hot-formed steel in critical areas such as the A-pillar, B-pillar, and door impact beams, and 10 standard airbags. This uncompromising approach to material selection showcases Chery’s “engineer mindset” and its pursuit of safety as an exact science and a refined art.

TIGGO9

Chery is dedicated to delivering comprehensive, 360-degree safety, offering users full-spectrum protection across every driving scenario. Safety isn’t exclusive to fuel-powered vehicles—new energy vehicles must be equally safe. Chery’s “Chainmail Armor” battery safety structure has undergone rigorous testing far beyond industry standards, ensuring exceptional safety performance in real-world use. Its Intelligent Battery Safety System automatically cuts off high-voltage power within 2 milliseconds of a collision—50 times faster than the industry average—and provides 24/7 real-time battery health monitoring for continuous peace of mind. TIGGO7 CSH exemplifies battery safety commitment through its three-dimensional protection system developed on Chery Super Hybrid (CSH), achieving chemical stability, multi-layer structural protection and intelligent management for dedicated hybrid batteries. As a family-oriented model, TIGGO8 features a PM0.3 high-efficiency filter and a negative ion purification system,effectively removing fine dust and harmful particles in real time. Together with the AQS (Air Quality System), it transforms the cabin into a “mobile oxygen bar,” creating a fresh and healthy environment for every journey.

TIGGO8

Around the clock, around the world—Chery is committed to delivering worry-free mobility for every user. On the same day, Chery also unveiled the “Guardian Stone” in front of Asia’s largest crash test facility, symbolizing the brand’s unwavering commitment to safety as its bottom line. The “Guardian” Smart Safety System is designed to safeguard every journey, offering comprehensive protection for drivers and passengers alike.

“Spark of Life” Ignites Hope for Safety — Chery Guardian Safety Club Debuts

A vehicle is more than just a means of transportation—it is a vessel that carries life. Chery firmly believes that “safety transcends engineering—it begins with action.” At the launch event, Chery officially launched the Chery Guardian Safety Club, bringing together accident survivors, safety professionals, and public welfare advocates. Through technological empowerment, knowledge sharing, and public welfare initiatives, the club will unite global partners to launch the “AED Golden Four-Minute Alliance.”This initiative aims to equip vehicles with mobile defibrillators, turning every passing minute into a potential life-saving opportunity and making each Chery vehicle a mobile beacon of safety. Going forward, Chery will promote initiatives such as Safety Driving Camps, Safety Open Days, and Safety Masterclasses to transform professional safety knowledge into practical protection capabilities for every vehicle owner.

Launch of the Chery Guardian Safety Club & First AED Deliveries

The Chery Guardian Safety Club was officially launched alongside the delivery of the first batch of AEDs, marking the beginning of a life-saving mission. These “sparks of life” will travel with every vehicle, ready to ignite hope in moments of emergency. Looking ahead, Chery hopes to join hands with more users to spread the power of safety—lighting the way for more people around the world.

“Head-to-Head” Crash Tests Stun the Crowd — Chery Showcases Comprehensive Safety Technologies

At the launch event, Chery presented a dynamic “safety showcase” by creating four themed zones: Safety Test Zone, Safety Archive, Safety Lens, and Safety Forum, offering global guests an immersive experience into the brand’s safety philosophy and achievements. In the Safety Test Zone, Chery displayed real vehicles involved in major accident case studies, making safety truly visible. The Safety Archive provided a comprehensive look at Chery’s safety journey—highlighting key milestones, technological breakthroughs, and landmark safety events. Through the Safety Lens, guests experienced Chery’s safety engineering, including body in white (BIW), integrated die-casting structures, wraparound safety seats, and dismantled core safety components—showcasing the full spectrum of Chery’s advanced safety technology in stunning detail.

Body in White (BIW)

At the highly anticipated Safety Forum, “Dr. Chery” once again took the stage – delivering an enlightening physics lecture. With his signature blend of accessibility and entertainment, he decoded the scientific principles behind automotive safety for visiting university students and faculty members.

With 28 years of unwavering dedication, Chery has written a long and enduring chapter in its mission to protect life. Firm in its belief that safety is the bottom line, Chery continues to build impenetrable cabins of life for drivers worldwide with world-class safety standards—leading Chinese automotive safety to new heights and contributing meaningfully to the advancement of China’s auto safety landscape.

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Chery puts Tiggo 9 CSH flagship to the test in extreme safety demonstrations

Post author By TRrQvqS4I8
Post date May 5, 2025

Chery has put its range-topping SUV, the hybrid Tiggo 9 CSH, to the test with two extreme safety evaluations to demonstrate the crash protection of its vehicles. The rigorous tests – a full-front collision between two cars and a high-speed spiral rollover challenge – pushed the limits of the Tiggo 9 CSH’s passive safety features, while demonstrating the engineering behind its Chery Super Hybrid (CSH) system.

Engineered for the ultimate crash protection

In the full-frontal collision, two Tiggo 9 CSH SUVs were driven toward each other at 56 km/h. Unlike conventional fixed-barrier tests, this moving-barrier scenario generated significantly higher kinetic energy, replicating real-world crash dynamics. Upon impact, the front cabins crumpled as designed, absorbing much of the force. Airbags deployed immediately, cushioning and protecting the occupants.

The A- and B-pillars remained intact, and the cabin maintained ample survival space. Key safety systems, including door locks and hazard lights, engaged instantly. The fuel system remained unaffected, with no deformation or leakage.

“With Chery Super Hybrid, we’re not just building performance-driven vehicles. We’re engineering safety into every layer of the design,” said Verene Petersen, National Marketing Manager for Chery South Africa. “These extreme tests are our way of proving that Chery safety isn’t just claimed, it’s demonstrated.”

Built to survive the most extreme rollover crashes

In the high-speed spiral rollover, a Tiggo 8 CSH sped onto an inclined ramp at 68 km/h, executing a 180-degree roll before plunging from a height of just over 1.1 metres. The test recreated the dual challenges of kinetic impact and structural deformation, mirroring the extreme conditions of real-world accidents. The cabin of the Tiggo 9 CSH remained fully intact, with no deformation to the A-, B-, or C-pillars, and the passenger survival space was preserved.

The battery system implemented a cutoff in milliseconds, eliminating the risk of electrolyte leakage, thermal runaway, or fire. All safety systems functioned perfectly: the airbags deployed as designed, seatbelt pre-tensioners activated precisely, and both the hazard lights and emergency response systems were triggered automatically.

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Chery South Africa reveals “Live for More”—a bold new brand philosophy for 2025

Post author By TRrQvqS4I8
Post date April 15, 2025

Chery has continued its strong momentum in South Africa, achieving a significant milestone by becoming one of the country’s top six best-selling automotive brands. This sustained growth has created an increasingly diverse customer base, prompting a strategic evolution in our brand philosophy.

Globally, Chery is going from strength to strength and, in August 2024, became the first Chinese automaker to enter the Fortune Global 500, ranking 385th—an achievement driven by its leadership in passenger car exports.

In response, Chery is introducing a bold new brand philosophy for 2025: “Live for More.” This initiative is inspired by the ambitions of everyday South Africans and their pursuit of excellence, success, and fulfillment in all aspects of life. “Live for More” encapsulates Chery’s commitment to delivering vehicles that empower our customers to achieve more, experience more, and drive more.

A new era of innovation and expansion

As part of this philosophy, 2025 will mark the introduction of Chery’s New Energy Vehicle (NEV) lineup, which will allow customers to explore further while embracing sustainable mobility.

Chery Super Hybrid (CSH) technology integrates four core technologies: engine, transmission, electric drive, and battery safety system, redefining the competitive landscape of the global hybrid market. For example, the fifth-generation 1.5 TGDI dedicated hybrid engine sets an industry benchmark with 44.5% thermal efficiency. The Dedicated Hybrid Transmission (DHT) delivers 98.5% transmission efficiency and unparalleled smoothness.

Additionally, Chery will expand its portfolio with an exciting top-of-the-range SUV, reinforcing our dedication to innovation and premium driving experiences.

Elevating customer care and service excellence

“Live for More” is a philosophy and a guiding principle for our customer service. In 2024, Chery South Africa achieved an outstanding Customer Satisfaction Index (CSI) rating exceeding 90%, underscoring our unwavering commitment to excellence. In 2025, the MyCheryCare division will aim even higher, ensuring an unparalleled ownership experience for our customers.

Further enhancing customer value, Chery will expand its Service & Parts Offers and Customer Campaigns in 2025. This will include complimentary mechanical inspections and exclusive savings on repairs and services. With an industry-leading average parts fill rate of 98% in 2024, Chery sets the benchmark for parts availability and efficiency. In the year ahead, we will strive for an even greater 99% fill rate, reinforcing our leadership in parts supply and customer satisfaction.

Driving forward with “Live for More”

Chery’s “Live for More” philosophy is more than a slogan—it is a commitment to delivering greater experiences, enhanced services, and unparalleled driving pleasure. As we move into 2025, Chery South Africa is dedicated to ensuring that every journey, service, and innovation reflects our mission to inspire and empower our customers to live for more.

About Chery

Established in 1997, Chery Group has made significant strides in the automotive industry. Its subsidiary, Chery Automobile, holds the distinction of being the first Chinese automobile brand to exceed one million domestic sales. Additionally, Chery Automobile has been a trailblazer in expanding into international markets. In 2023, Chery Group achieved “twelve consecutive growth” in sales, with cumulative sales of 1,881,316 vehicles, representing a year-on-year increase of 52.6%. From January to July 2024, Chery Group sold a total of 1,296,380 vehicles, marking a year-on-year growth of 45.4%. As of now, Chery Group has a global automotive user base of 14 million, maintaining its position as China’s top passenger car exporter for 21 consecutive years. Chery Holding Group Co., Ltd. made the list with an operating revenue of $39.0917 billion, securing the 385th position in the 2024 Fortune Global 500 list. Chery adheres to independent innovation as its strategic core and has built a product innovation system around technology R&D. This system is dedicated to providing excellent, high-quality user experiences for global consumers. Currently, Chery has established eight major R&D centers in regions including North America, South America, and Europe to support its global layout and continuous innovation. As of the end of 2023, Chery has applied for over 26,000 patents and has been granted a total of 16,245 patents, positioning it among the leaders in the Chinese automotive industry. Chery’s business presence extends to more than 80 countries and regions worldwide. Currently, Chery’s export product range comprises the Tiggo series, Arrizo series, and eQ series, encompassing mainstream power forms such as ICE, BEV, and PHEV. With a brand core that emphasizes “Green, Technology, Family, and Companionship”, Chery remains committed to a strategic direction focused on green and low-carbon initiatives, accelerating its entry into new areas such as new energy, intelligent connectivity, shared mobility, platforms, and ecosystems.

Chery has been recognized five times as one of the “Top 20 Best Overseas Image Enterprises” by SASAC and CICG. Chery leads the automotive category in the Kantar BrandZ Top 50 Chinese Brand Builders 2024 report. Additionally, J.D. Power’s 2023 automotive index studies show Chery ranking first in the IQS (Initial Quality Study) among domestic brands, with its Tiggo 8, Tiggo 7, and Tiggo 4 models each securing first place in their segments.

Automobile Manufacturing Demands Both Technical Expertise and Moral Integrity

Safety Stems from Respect for Life — Chery Builds a Comprehensive Safety Framework

Redefining Automotive Safety: Chery Unveils the “Guardian” Smart Safety System

TIGGO9

TIGGO8

“Spark of Life” Ignites Hope for Safety — Chery Guardian Safety Club Debuts

“Head-to-Head” Crash Tests Stun the Crowd — Chery Showcases Comprehensive Safety Technologies

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