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· At the Chery Global User Champion Night held on October 17th, South African lifestyle influencer, Sphokuhle N. won the top honor among Chery’s Global KOCs – the prestigious Global Champion Award for outstanding performance.
· Chery International has close to 12,000 KOCs, categorized into four groups, that work together to promote the brand’s growth throughout all the markets they operate in.

On October 17th, the Chery Global User Champion Night commenced in Wuhu, China, where top KOCs gathered to participate in this exciting event. After intense competition, South African lifestyle trendsetter, Sphokuhle Ntshalintshali, emerged victorious, receiving Chery’s highest KOC honor – the Global Champion Award – for her remarkable influence and contribution.

Sphokuhle N. is a well-known social media influencer in South Africa. Fans love her vibrant personality and passion for life. With a significant influence in the lifestyle and fashion spaces, she recently joined the Chery family as an official influencer for the Tiggo Cross. Winning the Global Champion Award highlights her exceptional talent and contributions.

On stage at Chery’s Global KOC Champion Night, Sphokuhle N. shared her connection with Chery, explaining that safety and comfort were her top priorities when choosing a car. Chery vehicles perfectly meet these needs. While driving the Tiggo Cross, she’s experienced its outstanding performance and comprehensive features, which gave her confidence behind the wheel.

As a standout figure in Chery’s KOC ecosystem, Sphokuhle N. has actively participated in brand promotion and user activities while building a large fan base on social media. She engages with her followers by sharing fashion insights and driving experiences as well as organizing online and offline interactive events. These have strengthened her connection with fans and brought more exposure and attention to the Chery brand.

Chery’s commitment to its KOCs is reflected in the recognition of exceptional KOCs like Sphokuhle N. and in the development of the entire KOC ecosystem. Chery has developed nearly 12,000 KOCs, divided into four categories: content creators, community managers, event organizers, and referral KOCs. These KOCs are crucial in their respective regions and work together to promote Chery’s brand growth.

Among them, nearly 8,000 are content creators, contributing to over 20 billion content pieces, which have significantly boosted Chery’s visibility and influence. Over 700 are community managers, helping to manage a community of 920,000 Chery owners & providing a valuable platform for interaction. Approximately 600 KOCs are event organizers, participating in multiple user activities with a 100% satisfaction rate. Referral KOCs have achieved sales conversions of 11,000 units, thus making a valuable contribution to Chery’s sales growth.

The successful hosting of Chery’s Global User Champion Night was a celebration of outstanding KOCs like Sphokuhle N. and a full showcase of the KOC ecosystem. In the future, Chery will continue to invest in and support its KOC network which is crucial to driving continuous development and innovation.

• The 2024 Kanter BrandZ China Gala Event honored Chery with the “Pioneering Chinese Global Brand,” which covers six industry sectors, with only one brand awarded per sector.
• Behind this award is Chery’s continuous investment in technological innovation and product R&D. Chery has established eight R&D centers and more than 300 laboratories around the world to provide the most suitable high-quality solutions for users in different countries and regions.
• By customizing products to meet regulations, product adaptability, and competitiveness, Chery has launched models that cater to various market needs, earning broad international recognition.

On September 10th, the 2024 Kanter BrandZ China Gala Event was held in Shanghai, attracting over 1,000 brand builders, financial executives, and top-tier media worldwide. As a leader in global expansion among Chinese automakers, Chery was recognized as the “Pioneering Chinese Global Brand” in the automotive sector, underscoring its prominence in the global automotive industry.

It is understood that the 2024 Kanter BrandZ China Gala Event aims to recognize brands that have performed outstandingly in various industries under the background of globalization. The “Pioneering Chinese Global Brand” spans six industry sectors, with only one brand honored per sector.

Under the trend of globalization, more and more Chinese brands are accelerating their expansion into overseas markets. At this event, Chery, as the only award-winning automobile brand, not only demonstrated its profound accumulation and outstanding achievements in the global market but also became a new benchmark for Chinese automobile brands to go global. Kanter BrandZ evaluated Chery’s sustained growth and innovation performance worldwide and finally awarded it the “Pioneering Chinese Global Brand,” which fully affirmed Chery’s globalization strategy and high-quality products.

Chery’s commitment to the global market has led to the export of products to more than 80 countries and regions, with double-digit growth in sales. Supported by its global R&D centers and localized market strategies, Chery has earned trust and praise from consumers worldwide, establishing a new image for Chinese automotive brands on the international stage.

Behind this award is Chery’s continuous investment in technological innovation and product R&D. Chery has established eight R&D centers and more than 300 laboratories around the world to provide the most suitable high-quality solutions for users in different countries and regions. Whether in the high-altitude regions of South America, the rainy climates of Southeast Asia, or the hot Middle Eastern, Chery’s products demonstrate exceptional adaptability and reliability, meeting the diverse needs of global consumers.

As a driving force in globalization, Chery has not only pushed for product innovation but also implemented deep localization strategies in each market. Through establishing localized manufacturing, R&D, and sales networks, Chery ensures that its products and services closely align with local market demands. This globalization strategy has helped Chery succeed in overseas markets and boosted the international influence of Chinese automotive brands.

Chery’s overseas exports have accounted for nearly 50% of its total sales, maintaining its position as China’s top passenger car exporter for 21 consecutive years. Globally, Chery follows the “Three Development” strategy, which involves deep customization in regulations, product adaptability, and competitiveness to deliver models that meet varying market needs, including both new energy vehicles and traditional ICEs. With this flexible and diverse product strategy, Chery has won wide recognition in the international market.

In addition to ongoing product and technology innovation, Chery actively fulfills its corporate social responsibilities, practicing the global concept of “In somewhere, For somewhere.” Across each market, Chery contributes to local economic development through localized operations and talent development. It has been recognized five times as one of the “Top 20 Best Overseas Image Enterprises” and has ranked top spot in the automotive category of Google x Kantar BrandZ Top 50 Chinese Global Brand Builders 2024.

The “Pioneering Chinese Global Brand” is not only a recognition of Chery’s past global achievements but also an expectation that it continues to lead the development of the global automotive industry. Looking ahead, Chery continues to implement its globalization strategy, and through technological innovation and product upgrades, it continuously enhances the influence and competitiveness of Chinese auto brands in the global market and brings better mobility experience to global consumers.

Chery joined yet another exclusive club, when the Chery Holding Group made its grand debut on the Fortune Global 500 list on 5 August.

It ranked at the 385th position with a revenue of R720 billion.

The Fortune Global 500 list ranks the top 500 companies globally based on their respective fiscal years. The list is compiled by the esteemed Fortune magazine.

This is another impressive milestone for the Chinese automotive juggernaut, which was born from humble beginnings a mere 27 years ago. This achievement is once again a testimony to how Chery’s core values, such as environmental sensitivity, the pursuit of cutting-edge technology, market-leading quality and value, and the importance of family and companionship, have shaped it into a globally recognised and respected enterprise with 14.2 million end users of their products.

Chery currently operates in 80 countries and regions and is one of the Chinese automotive brands on the Fortune Global 500 list with one of the most extensive global footprints.

Chery is, of course, riding the crest of the wave of quality development. From 2021 to 2023, the group’s annual sales increased from 962 000 to 1.881 million vehicles, nearly doubling in three years. It has exported 3.9 million units and, in the process, maintained its position as the leading Chinese exporter of passenger cars. In 2023 one in every three exported Chinese passenger vehicles was a Chery. In the first half of 2024, Chery sales have already exceeded 1.1 million vehicles.

“Chery will, however, not allow accolades like these to estrange us from our loyal customer base. If anything, this only intensifies our determination to grow closer to markets such as South Africa where love for the Chery brand has surpassed our wildest expectations,” said Tony Liu, Chery South Africa’s Executive Deputy General Manager.

Chery’s inclusion in the Fortune Global 500 list comes hot on the heels of its Gold Award in the annual NADA Dealer Satisfaction Index as well as its top spot in the auto category of the prestigious Google X Kantar BrandZ Top 50 Chinese Global Brand Builders for 2024.

• New interior with extra luxury features
• New grille, lights and light-up logo
• Improved ADAS

First class has just gotten better.

Chery South Africa has just unveiled an upgraded Chery Tiggo 8 Pro and Tiggo 8 Pro MAX with more features, upgraded styling and a wholly redesigned interior.

In February 2022, Chery invited South Africans to Enjoy your First Class behind the wheel of its flagship SUV, the Chery Tiggo 8 Pro.

At that time, the Tiggo 8 Pro offered unmatched value in its class, with luxuries such as a panoramic sunroof, a full leather upholstery, dual zone climate control and a fully integrated voice control system as standard.

The Tiggo 8 Pro first class experience improved further late in 2022, when Chery added the powerful Tiggo 8 Pro MAX. This model added significant power and even more luxuries to the flagship range. The Tiggol 8 was also awarded the 2023 COTY Motoring Enthusiasts award this year – an accolade that speaks to the vehicle’s growing popularity in South Africa.

“The Chery Tiggo 8 Pro is not only our flagship model in terms of luxury and performance, but it is also our top performing model globally. As such it accounts for a significant part of Chery’s global growth,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

In South Africa, no fewer than 3 100 customers have purchased a Tiggo 8 Pro, making it one of the best-selling vehicles in its class and mirroring the range’s global success.

Bright, bold, beautiful

There is no mistaking the upgraded Tiggo 8 Pro MY2023 for its predecessor or any other midsize luxury seven-seater on the road.

Taking centre stage on the new, upgraded model is a brand-new grille and illuminated Chery logo.

The grille is a reinterpretation of the “galaxy full of stars” design that is used on all Tiggo Pro models that narrows towards a point above the logo. This design, informally called the “warp speed grille”, creates the impression of speed and places additional emphasis on the new Chery logo.

The Chery logo in the grille uses an array of LED lights to light up in a gradual manner to create the impression that the Tiggo 8 Pro is coming to life. This is combined with a special light-up sequence of the LED Matrix headlamps and LED daytime running lights to create a unique visual signature and welcome the driver and their guests to their First Class Experience.

The grille itself is framed by a new wide grey moulding that gives the Tiggo 8 Pro a bolder and more forceful overtaking presence.

Viewed from the side, all the design elements that have made the Tiggo 8 Pro so sought after, like the three waistlines running from the front to rear lights, the glass panoramic roof, the diamond cut dark alloy wheels and the bold wheel arches remain unchanged.

At the rear, the vehicle has completely redesigned light clusters that are connected by a striking LED light bar between them. The rear lights have been designed to light up from the centre light bar to the lower edges of the tail lamps during the vehicle start-up sequence. This again creates the impression of a vehicle coming to life.

Welcome to your (all new) first class

While the exterior design of the MY2023 Pro and Pro MAX is an evolution and upgrade of the Tiggo 8 Pro design, the interior is all new.

To start, Chery’s designers changed the dual-cluster design of the previous Tiggo 8 Pro and replaced it with two thin and connected 12.35” screens that together form a digital screen of 24.7” long.

The section of the screen in front of the driver will under normal circumstances display vehicle information and speed, while the section to the right will take care of infotainment controls. As is customary for Chery vehicles, the screens, their layout and the level of detail required can be customised easily.

Those familiar with the previous Tiggo 8 Pro will remember a third screen, mounted on the lower level of the centre console. This screen, which took care of the climate controls, has been replaced by a set of haptic touch-sensitive buttons that are both easier to control and close at hand for both the driver and front passenger.

Speaking of climate control, all the rows have access to their own air conditioning controls, with the first-row occupants pampered by a dual zone independent climate control system.

Chery has also upgraded the Air Quality System (AQS) to include an ion sensor that will automatically engage the purifying system when it detects polluted air. The air quality inside the Tiggo 8 Pro MY2023 range is N95 certified, making it similar to the air quality in a surgeon’s operating room.

Other notable upgrades include the overall design of the dashboard and doors. The former has been completely redesigned with soft touch leather and wood grain patterns and silver finishing that that are similar to the matt silver finishing of the climate control, electric windows and electric seat buttons.

The dashboard has been designed to create a feeling of space and modern opulence. This is also true of the new centre console. This has been upgraded with soft touch leather, a new gear lever, cup holders that have now moved to be in front of the gear lever and a new 50W fast wireless phone charging pad.

In the doors, the new design means that all the surfaces that are normally within the passengers’ reach are leather, textured or soft touch for a more premium experience.

In the new design, the speakers from the Sony sound system have moved into the doors from the A-pillar, while the ambient lighting now reaches above and below the audio and windows control section. The ambient lighting can be set to 64 different hues and also made to ‘dance’ in step with whatever music is playing on the SONY sound system.

As before, the list of luxury features deserves a full release of its own. Both models have wireless Apple CarPlay and Android Auto, offline navigation, a panoramic sunroof, voice controls for everything from setting the climate to closing the boot and electrically adjustable seats.

On the topic of seats, following the feedback from owners, the Tiggo 8 Pro MY2023 is now upholstered in black leather and the Tiggo 8 Pro MAX MY2023 has received plush, dark chocolate brown leather upholstery with front seats that are both heated and cooled. Both models are equipped with a “boss button” seat where a rear occupant can control the passenger seat.

Both versions of the Tiggo 8 Pro MY2023 have four USB ports split equally between Type A and Type C and equally between the front and middle row seats.

They also have a unique step-up-and-step-away feature. This feature allows someone in possession of the key to walk up to the boot and then take a step back to have the boot open automatically. This is especially helpful when you approach the vehicle with arms full of groceries.

Safety first

As a flagship SUV product, the MY2023 Tiggo 8 Pro and Pro MAX offer owners and their passengers the ultimate assurance of safety.

In addition to adopting the high-strength steel in more than 60% of the bodywork and the use of Benteler ultra-high thermo-forming steel with yield strength of more than 1500 Mpa for improving the strength of the vehicle body comprehensively, the Tiggo 8 Pro is also equipped with the newest Bosch ESP 9.3 body electronic stability system and pre-tensioned safety belt as standard.

As before, all versions of the Tiggo 8 Pro MY2023 have a comprehensive list of active and passive safety features, including front, front side, rear bolster, driver knee and side curtain airbags.

Moreover, the Tiggo 8 Pro Max is also equipped with advanced driver assistance systems (ADAS) integrating more than 10 kinds of intelligent driving assistance functions, including adaptive cruise control (ACC), autonomous emergency braking (AEB) and lane keeping assistance (LKA) to mention a few. All new to the Tiggo 8 Pro Max MY2023 is a DVR driver view recorder (built-in dash cam) and an updated AVM (all view monitor) camera.

The Tiggo 8 Pro MY2023 1.6 derivative has a more simplified ADAS functionality consisting of BSD, RTCA and DOW (please refer to spec sheet for more details).

In this, the newest version, Chery has upgraded many of the ADAS systems to level 2 autonomy. This means that the vehicle is also equipped with features that assist passengers, pedestrians, and other vehicles.

For example, if the vehicle performs an emergency manoeuvre and it realises that another vehicle close by is not paying attention and putting its occupants at risk, it can flash its hazards to warn the vehicle.

Another example is the improvements to the door open warning system. Now, the system will monitor both flanks and warn occupants not to open a door if there is a car approaching, by flashing a red ring light around the door mounted speakers.

Intelligent Voice Command

Intelligent voice command has become a core Chery Company value (USP). In the New Tiggo 8 MY2023 range the intelligent voice command has some added updates which include open offline navigation and heated and ventilated seats to mention a few.

Ample power

As one of the most popular vehicles in its class and the top selling Tiggo globally, Chery has decided to retain the existing and much-loved powertrains.

This means the Tiggo 8 Pro MY2023 is fitted with Chery’s Heart of China-winning 1.6 TGDI engine that delivers a maximum power output of 145 kW at 5 500 rpm and a solid 290 Nm across a notably wide powerband between 2 000 rpm and 4 400 rpm. The engine is mated to a seven-speed dual-clutch transmission (7DCT) that delivers power to the front wheels.

Customers who choose the Tiggo 8 Pro MAX MY2023 can expect top notch power from Chery’s 2.0 TDGI engine. This flagship powerplant utilises many of Chery’s newest proprietary engine technologies to deliver 187 kW at 5 500 rpm and 390 Nm from 2 000 rpm to 4 000 rpm. This engineis equipped with the same smooth-shifting seven speed DCT gearbox to deliver power to the front wheels.

It is this powerful flagship – the Tiggo 8 Pro MAX MY2023 – that has been chosen as the official presidential vehicle partner for the BRICS summit that takes place in Johannesburg later this month. The event will see the heads of 52 countries and senior delegates from United Nations-entities such as the World Trade Organisation and World Health Organisation attend. They will all experience the comfort and performance that sets the all-new Tiggo 8 Pro MAX MY2023 apart from the rest.

#CheryCares

Chery’s value has not only improved in terms of design, luxury and safety, but also in its level of aftermarket support and service value.

For instance, since first launching the Tiggo 8 Pro, Chery has added a range of free value-added services, including free rim and scratch repair, free roadside assistance, a free loan vehicle when your Tiggo is in for a longer service or repair and even a free take-me-home service.

Chery has also partnered with Absa to introduce a range of extended service plans and warranties and the possibility to upgrade a service plan to a comprehensive maintenance plan.
Even if customers choose not to upgrade their warranty or service plan, they can still benefit from Chery’s impressive standard warranty and service plan.

Buyers of the Tiggo 8 Pro can expect a 5-year / 60 000 km service plan and 5 year / 150 000 km comprehensive mechanical warranty. With the Tiggo 8 Pro MAX buyers receive a 7-year / 90 000 km service plan and the same mechanical warranty.

And then there is the unmatched Chery engine warranty which offers 10-years / 1-million-kilometre of peace of mind motoring.

Pick your first class

Two models of the Chery Tiggo 8 Pro MY2023 are available at launch. They are:

• Tiggo 8 Pro 1.6T Executive – R609 900
• Tiggo 8 Pro MAX 2.0T Executive – R669 900

The first 100 customers to purchase an all new Tiggo 8 Pro Max MY2023 will gain membership to The Max Club, which offers a host of exclusive lifestyle benefits, a 5-year My Chery Care package, as well as the opportunity to win one of 3 trips to China later this year.

The 2024 Taklimakan Rally kicked off on May 20 in Kashgar, China’s northwestern Xinjiang Uygur Autonomous Region. The Chery Tiggo 8 team is participating in the mass-production vehicle category, using engines, transmissions, and body structures that are all standard production versions. This participation showcases the Chery Tiggo 8’s exceptional performance and reliable quality. As the only team to win the gasoline mass production category with an urban compact SUV in the 2023 Taklimakan Rally, the Chery Tiggo 8 team is competing again this year. Whether they can defend their title and how their outstanding capabilities will be demonstrated has garnered much attention.

• Chery and Aimoga have joined forces to create a bipedal robot with Embodied AI named Mornine
• New robot will be designed for different applications, including working in the auto industry and supporting customers
• Mornine to usher in a complete product range for Chery

Chery has stunned guests to its CEO Conference by announcing that it will launch a completely new model – a bipedal robot driven by artificial intelligence – at the conference.

The robot is called Mornine, and it has a highly biomimetic design to mimic the shape and movement of a human. It was designed by Chery in partnership with Aimoga, a technology company with deep expertise in robotics and artificial intelligence.

Mornine will feature a human-like face made from lifelike silicone that can move and mimic human oral and facial muscles. This, combined with its in-built Large Language Model (LLM), means that Mornine will be able to answer questions, respond to instructions and assist people in a natural and humanlike way.

For Chery, the new humanoid robot is not merely a showcase of its engineering capabilities. It sees this as a new model range that will be able to meet the needs of a new range of customers. For instance, Mornine could act as a guide, a salesperson, a receptionist or even – in later iterations – as a caregiver, guide, domestic assistant and nurse.
According to the company, Mornine will develop its capabilities in three distinct phases.

The first phase will see Mornine act as an information provider. In this phase, the robot will interact with customers to answer questions and provide information. While offering this service, the robot will increasingly learn how to interact with humans and learn different accents, conversation styles and the typical needs of customers.

During the second phase, Mornine will progress to use more of its advanced capabilities, such as visual recognition and autonomous navigation. This will include walking with customers to assist them, using its arms for demonstrations or other operations and even helping customers with certain tasks.

In its third and final development phase, Mornine will use what it has learned to become a competent assistant to its human owners. This can include services such as child minding and education, assisting elderly customers with home tasks and even cleaning and cooking for its owner.

“In launching Mornine, Chery will celebrate the pioneers in the world of humanoid robots, such as the well-known Atlas of Boston Dynamics, and show how it has used its extensive knowledge of customer requirements, engineering and machine-human interfaces to take humanoid robots to a completely new level.

“In time, we see a potential market for Chery Humanoid Robots to help customers with menial tasks and even assist those with physical challenges to enjoy a full and rewarding life,” says Tony Liu, Deputy General Manager of Chery South Africa, who is attending the conference and the Auto China show with dealers and media from South Africa.

The Chery Tiggo 7 family continues to woo the hearts of South African consumers.
First this range conquered the world and in its current two local incarnations, the Tiggo 7 Pro and Tiggo 7 Pro MAX, it continues to be a firm favourite of local consumers.

CHERY SA launched the Tiggo7 Pro Max in November 2023, as the first Chery AWD model in the South African market, offering customers an improved driving experience across multiple terrains. The vehicle’s popularity in the local market and has led to the recent expansion of the range which now includes the Tiggo7 Pro Max Premium Derivative. This lower-specced model is equipped with a Dual Curved Screen, wireless Car Play & Android Auto, 8-speaker Sony sound system, and Chery’s popular intelligent voice command – all for R499 900 for the Two-wheel drive- and R569 900 for the All-wheel drive derivative. As an introductory offer, Chery SA is sweetening the deal by including a 7year/200 000km warranty on these vehicles for a limited period.

According to retail sales data for the 1st quarter of 2024, the Chery Tiggo 7 Pro series achieved 3rd position in the mid-sized SUV segment with a total of 1060 units sold for the period.

There are many reasons for the local and global popularity of the Tiggo 7 Pro range.

It has proved to satisfy every possible need and demand that the automobile connoisseur might have – whether it be aesthetics, performance, technology, safety, space or driving pleasure – the Tiggo 7 range has deservedly won the adoration, trust and loyalty of the vehicle markets both internationally and locally.

One would not be amiss to say that this range literally has it all. The engineers and designers at Chery have relentlessly pursued beauty, and features in these models have propelled them to the top of their category.

Its range-unique diamond grille, T-shaped crystal-clear LED fog lamps, crystal matrix LED headlights and stylish front lip decoration have given it an otherworldly space-age appeal that underscores its technological and engineering features.

These internal combustion models boast more than ample power. Equipped with a 1.6T and 7DCT powertrain, it is always ready to work or play at whatever your whim might be. Its full-scene intelligent control four-wheel drive system can instantly switch between six driving modes offering superior driving pleasure and an extraordinary mobility experience.

In the cockpit, from where your driving experience begins, a 24.6” dual-screen that supports multi-touch and links easily, ensuring smooth operation. The 50W wireless fast-charging and Type C interface ensure the fast-charging needs of passengers are conveniently met. Driver and passenger seats are equipped with electric adjustment and seat ventilating heat functions as well as dual-zone automatic air conditioning. Sony audio with eight speakers and 64-colour gradient ambient lightning ensures an immersive music experience.

As always, safety has been the prime consideration when designing of the Tiggo 7 family. Its high strength body, six air bags (8 air bags on Pro Max models) and other safety configurations provide the ultimate in safety for you and your precious passengers and cargo. It also features 18 intelligent driving assistance functions, including LKA, ACC, AEB and BSD. And to drive this point home, remember that it has achieved a 5-star safety rating from the Australasian New Car Assessment Program (ANCAP) in Australia, which proves Chery’s commitment to excellence in automotive safety.