Rapid improvement and top 10 ranking for Chery

The group was ranked as one of the ten best-quality brands in China. It is one of only two Chinese brands to be counted among the top 10.

JD Power is the world’s leading authority on vehicle quality rankings. Its global offices interview thousands of customers shortly after their purchases and then later on their ownership journey, and then it compiles their feedback into various rankings.

Of the many JD Power rankings, the Initial Quality Survey (IQS) is perhaps one of the most authoritative. It evaluates a vehicle’s quality from the perspective of the owners of the vehicle. This is reported over time (to see a brand’s improvement) and against its main competitors (to allow customers to make an informed choice).

In the most recent JD Power report in China, the group evaluated models such as the Chery Arizzo Pro, the Tiggo 8 Pro and several others against its direct competitors from other Chinese brands and from European, American and Japanese brands.

The report ranked Chery in the Top 10 of best-quality brands and selected the Arizzo Pro, Chery’s mid-sized sedan, as its top performing mid-sized sedan.

In the highly competitive SUV segment, the Tiggo 8 Pro MAX was ranked number 2 and the Tiggo 4 Pro third in their respective size segments.

“China is arguably the most competitive vehicle market in the world, with every large vehicle manufacturer present. To rank among the top 10 overall and be one of the top best domestic brands with the highest quality are a singular achievement,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

“The feedback from our Chinese clients very much reflects the initial response from our South African owners. Most of our customers trade in their vehicles from well-known brands for a Chery and then compare their ownership experience with what they were used to in their previous vehicle. To get a thumbs up from these customers is the best endorsement that we could wish for at Chery South Africa,” says Liu.

In the run-up to the publication of the Chinese JD Power report, Chery achieved a sales volume of 107 013 in August, up 132.3% year-on-year. Add to that the sales from January, and it means that Chery sold 566 883 vehicles in 2022. This is a massive jump of 47.1% year-on-year.

A deeper analysis of Chery sales shows that the Tiggo 8 and Tiggo 7 series have become the two mainstays of Chery brand in sales, with a sales volume of 18 286 for the Tiggo 8 Pro in August, up 98.5% year-on-year, and a sales volume of 20 286 for Tiggo 7, up 628.1% year-on-year.

“The next step for Chery in the JD Power analysis would be to enter our new energy vehicles (NEVs). Products such as the Tiggo 8 Pro e+ and I CAR were on display at the Chengdu Auto Show, and soon we will start hearing from customers how they love these new Chery models,” says Liu.

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