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Chery Holding Group (hereinafter referred to as “Chery Group”) recently released the latest sales report for February 2021. Data shows that in February, Chery Group continued to maintain its “acceleration”, with 50,778 vehicles sold, up 144.9% year over year. Notably, Chery Automobile’s star products represented by the new generation of Chery Tiggo 8 and Chery Tiggo 5x continued to sell well in the European and South American markets. In February, 16,512 vehicles were exported, a 107.3% year-on-year increase.

As the earliest Chinese auto brand to explore the international market, Chery Automobile sees a continued growth in international sales in 2021. On the one hand, this stems from its long-term commitment to the globalization strategy; on the other hand, it is made possible by the continued diversification of Chery Automobile’s product portfolios for foreign markets, the tech-driven quality empowerment, and the further improvement of its brand image.

Star car models go global and “International Tiggo” enters the global market

Beginning in 2019, Chery Automobile has accelerated the launch of new products overseas in order to further expand the international market. Chery’s star car models headlined by Chery Arrizo 5, Chery Tiggo 5x, Chery Tiggo 7, and the new generation of Chery Tiggo 8 have successively “gone global”, enlarging the fan base in the global market with their strength. Taking the new generation of Chery Tiggo 8 as an example, it was launched in the Brazilian market last August and got an impressive monthly sales of more than 1,000 units in as little as four months. It was selected as the “Midsize SUV of the Year” by the renowned Brazilian website UOL after a victory over the Ford Territory and Jeep Compass.

In February 2021, Chery Automobile’s another global model, the Chery Tiggo 5x”, also went global from the Port of Shanghai, heading for overseas markets including Russia. Complement to Chery’s overseas product portfolios, it will also further boost Chery’s sales growth in overseas markets.

Technology-driven quality empowerment and high standards to establish hard power

The automobile industry is a technology intensive industry. To gain positive international recognition, Chinese auto brands must be anchored in technology and quality. Technically, Chery Automobile has insisted on independent innovation since its establishment in 1997, with 5%-7% of its sales revenue invested in research and development every year. In terms of key core technologies such as engines, Chery has already had the capabilities to compete directly with multinational auto manufacturers in the countries such as South Korea and Japan.

As for quality, Chery has established a globally unified standard Production Management System – Chery Production System (CPS), which effectively guarantees the quality of new products. At present, the 3MIS IPTV (incidents per thousand vehicles within 3 months) of Chery’s new products has led the pack among Chinese brands and exceeded the average level of some mainstream joint venture brands.

Proven technology and reliable quality enable Chery Automobile to gradually conquer the picky overseas consumers. Taking the Russian market as an example, Chery has currently sold more than 200,000 vehicles locally, and has been repeatedly honored as the “Most Popular Chinese Auto Brand” in Russia, claiming the top spot among Chinese car brands.

Deep dedication to local marketing, with further improved brand image

In addition to the continued expansion of overseas product portfolios and the empowerment of technology and quality, the fact that Chery’s overseas sales have soared is also directly linked to the sustained efforts to promote local development. Chery has always hoped to bring benefits to all parties by introducing vehicles to the market, but to share development results with its partners during its overseas development journey. For instance, Chery builds local facilities overseas to generate more job opportunities in local areas. At the same time, it has also brought some of Chery’s state-of-the-art technologies, manufacturing processes, and management methods, speeding up the development of local automobile manufacturing technology.

In addition, Chery has also fueled the enhancement of its brand image overseas through deep dedication to local marketing. Every time Chery stakes a claim in a foreign market, it will dive into local consumer behavior and habits, and launch corresponding marketing measures to fully integrate into the local social culture. In Chile, South America, and other regions where football is popular, Chery leverages sports marketing to make its brand image more popular. In February 2021, Club Deportivo Universidad Católica sponsored by Chery won the championship, adding another success to Chery’s global sports marketing efforts and further upgrading Chery’s brand image overseas.

At the same time, Chery is ramping up its global presence, including building a globally integrated R&D system and sales service system to support the localized operations of Chery products in mainstream global markets. Currently, Chery has established five major R&D bases, 10 overseas factories, 1,500-plus overseas dealers and service stations around the world, with a total overseas production capacity of 200,000 units per year. Looking into the future, Chery will further integrate global resources, and have global product development processes on board to further enhance Chery’s ability to compete in the global market.

Through deep dedication to overseas markets for 20 years, Chery Automobile has completed the fundamental transformation from initially “pure trade” to “brand output” today, from the “going global” of products to the “going in” of factories and culture and to the “going up” of the brand. Today, Chery Automobile products have been sold to more than 80 countries and regions around the world, with a cumulative export of over 1.7 million vehicles. In the international automobile arena, Chery Automobile, like mainstream multinational brands, has become a household name in many countries, and has been the first choice on ordinary people’s car purchase list.

China has been the world’s largest automobile market for 12 consecutive years, and several famous brands have emerged in China’s automotive industry, among which Chery is one of the best.

While the automotive industry is ushering in the era of the “New Four Modernizations”, Chery has made a series of efforts in its strategic layout and taken the lead in completing the platform-based and modular construction of the traditional gas-fueled vehicle system. In the future, while continuing to accelerate the development of traditional gas-fueled vehicles, Chery will invest more in cutting-edge technologies such as new energy, automotive electronics, artificial intelligence and Internet applications, strengthen industry-university-research collaboration and focus on new energy, intelligent connectivity and overseas markets, thereby creating more growth engines for Chery’s future development, rapidly expanding its global market scale and enhancing its brand image.

Since its founding in 1997, Chery has adhered to independent innovation and gradually established a complete R&D system of technologies and products. Its products are exported to more than 80 countries and regions around the world. It has created famous products such as the ARRIZO and TIGGO, as well as the high-end brand EXEED. Chery also owns such brands as Chery Jaguar Land Rover through joint ventures.

Chery’s rapid development is due to its continuously increasing investment in R&D, improving R&D team building, enhancing corporate innovation capability, building core competitiveness and providing a technological guarantee for corporate development. In recent years, centering on the technical route planning of “One Line and Five Layers”, Chery has focused on system process reengineering and technological innovation while consolidating the traditional automotive industry, and significantly improved its core competitiveness represented by the “TQCDI indicators” (Technology, Quality, Cost, Delivery and Investment).

Chery’s technological innovation is becoming deeper and deeper like “digging a well”. Through the constant integration of new technologies and new processes with traditional core technologies, and a forward-looking layout aiming at new energy, intelligent connectivity and other fields, it has achieved sustainable iterative innovation capability. In this way, generation after generation, the technical R&D layout of “application for a generation, reserve for a generation, R&D for a generation” has been formed, ensuring that the technology of each generation of Chery products is always cutting-edge.

In terms of product development, Chery has established a matrix product development mode in which the product development management center and various technical centers cooperate, forming a V-shaped R&D system and process for vehicle development. In manufacturing, Chery is the first Chinese brand to establish a production management system with global unified standards – the CPS (Chery Production System) – which effectively guarantees the quality of new products. Chery is currently the leading brand in China in terms of 3MIS IPTV (Incidents per Thousand Vehicles in 3 Months).

Over the years, based on its V-shaped positive development system compliant with international standards, Chery has gradually completed a “Big R&D” pattern of integrating its R&D talents and processes with those of its joint ventures, and established a relatively complete product R&D system covering the development of vehicles, powertrains, key parts and trial production and testing. Through technological innovation, Chery has made breakthroughs in core technologies such as TGDI (Turbocharged Gasoline Direct Injection), CVT (Continuously Variable Transmission), new energy and intelligent technologies, driving the technological upgrading of all its products.

Adhering to independent R&D, Chery invests 5–7% of its annual sales revenue in technical R&D. It has established a global R&D layout including the Wuhu Headquarters in China and R&D bases in Shanghai, Europe, North America, the Middle East and Brazil, and possesses a global R&D team of more than 5,500 designers and engineers from more than ten countries. The Chery Group has established nearly 30 state-level innovative enterprises, technical centers and laboratories. As early as 2008, Chery established the Forward Technology Research Institute as a “fenceless research institute” which integrates intellectual resources at home and abroad with industry-university-research collaboration and cross-border innovation. Chery’s advanced talent concept and mature human resource management system have laid a solid foundation for it to confront competition in the global automobile market and build an international brand in the “New Four Modernizations” era.

So far, Chery has applied for 20,794 patents, of which13,153 have been granted, ranking at the forefront of China’s automotive industry. It has won the first prize once and second prize three times at the “China National Awards for Science and Technology Progress”. In the ranking of the “2019 Automotive Patent Innovation Index” released by the China Automotive Technology and Research Center, Chery ranked first among Chinese automotive brands in terms of “patent quality evaluation”, the most important index, and first among Chinese automobile brands and in the top 20 global brands in the field of intelligent connectivity, representing cutting-edge technologies.

Chery in the Traditional Vehicle Industry

As the earliest leader of Chinese brands, Chery pioneered adherence to positive R&D and made great achievements in the three core technologies of engine, transmission and chassis, earning its reputation as “Technology Chery”. In traditional automobile technology, Chery was the first automobile enterprise to master engine, automatic transmission, chassis, engine management system (EMS) and platform technologies through independent innovation.

In terms of engines, Chery has completed the R&D of three generations of engines and developed more than 20 engines in total, six of which have won the coveted title of “Top Ten Engines” in China. The 1.6TGDI engine, a third-generation engine independently developed by Chery, has been launched on the market in a number of products including the new TIGGO 8, and gained a favorable market response.

In terms of transmissions, Chery began to explore the independent development of CVT technology in 2003 and succeeded eventually as the product was officially put into production in 2010. In 2013, Chery Automobile filled the gap in China’s automotive industry for high-end automatic transmissions with its independently developed CVT technology, which won the first prize at the China Automotive Industry Awards for Science and Technology.

In terms of platform technologies, Chery is also the first Chinese automobile brand to build automobile platforms. All of Chery’s existing products are developed on the basis of its four product platforms: T1X, M1X, M3X and the new energy platform. Thanks to the development of its leading platform technology, Chery can put new products on the market with mature technology and higher quality at a faster rate, accelerate its product iteration and enhance its market competitiveness.

Chery in the New Energy Industry

Today, the development of the new energy automotive industry has become a national strategy, and China’s automotive industry is rapidly developing towards electric transformation. Seeing electric transformation as an important opportunity to “change lanes and overtake”, Chinese brands have taken the lead in launching a series of electric products and realizing rapid iteration, striving to achieve the leap from a “follower of technology” to a “leader of technology”.

As one of the earliest independent vehicle companies in China to develop new energy vehicles, Chery commenced its R&D of energy-saving and new energy vehicles as early as 1999, and has since established a complete R&D system of new energy technologies including vehicle integration, core technologies and core component development capabilities. To date, Chery has applied for more than 900 patents in the field of new energy, of which over 600 have been granted, leading in the industry.

Chery New Energy is a pioneer in the field of new energy vehicles. Through unremitting efforts in R&D for more than ten years, it has taken the lead in making breakthroughs in the field of lightweight technology, realized the low-cost and green mass production of new energy passenger vehicles based on “lightweight aluminum materials”, and created a new model for constantly promoting the technological progress of the automotive industry. Since its development of aluminum-based composite vehicle bodies in 2015, Chery has cooperated with a number of scientific research institutes on national projects, accumulated substantial technical achievements and developed related experimental equipment. With the deepening of such work, Chery decided to establish a lightweight technology laboratory. In March 2020, Chery New Energy was certified as a “Key Laboratory of Anhui Province in Lightweight Technology of New Energy Vehicles”.

Chery New Energy Small Ant, the leader of the A000 battery electric vehicle (EV)segment, is the benchmark for lightweight EVs and the first battery EV among independent Chinese brands to be built with an all-aluminum lightweight body. This bodywork structure reduces the weight of the whole vehicle by 40% compared with traditional vehicles. Chery’s “3R-BODY” structural design can not only effectively ensure driving safety, but also contribute to the lightweight and maneuverability of the whole vehicle, thus effectively extending the cruising range. Since its launch in 2017, Chery New Energy Small Ant has undergone four evolutions and set a number of records: China’s first EV created through positive independent development; the first battery EV built with an all-aluminum lightweight body; China’s first two-door four-seat battery EV with a cruising range of more than 300 km; the first battery EV with an automatic parking function; the best-selling battery EV in its market segment; and the battery EV model with the highest penetration rate in shared mobility.

The end of 2019 saw the official launch of the S61, Chery New Energy’s first all-aluminum lightweight battery electric SUV. As a core strategic model of Chery New Energy, the S61 integrates the latest cutting-edge technology with consumer demands and aesthetic trends. The launch of the S61 (later renamed “Ant”) provides users with a smarter and greener choice of mobility.

The Chery New Energy team led the project “Key Technologies and Equipment for Short Process R&D and Manufacturing of Aluminum-based Lightweight New Energy Passenger Vehicles”, which won the first prize at the China Automotive Industry Awards for Science and Technology in 2020. This award proves that Chery New Energy has established a complete independent intellectual property system covering the key technologies, equipment and short processes of the R&D and manufacturing of aluminum-based lightweight bodywork. Chery’s world-leading system effectively promotes the technological progress of the industry and further accelerates the arrival of the green manufacturing era.

In terms of future technology planning, Chery has formulated the “457” technology development plan which consists of four new energy product platforms, five general subsystems and seven core technologies including battery EVs, hybrid vehicles, extended range EVs, fuel cells and so on. Chery’s new energy products will gradually cover various market segments in the future, including Class A to Class C cars and Class B to Class D SUVs, covering plug-in hybrid vehicles, battery EVs, extended-range EVs, electric four-wheel-drive vehicles and hydrogen fuel cell vehicles.

Chery in Intelligent Connectivity

Today, in the context of the automobile technology revolution, intelligent connectivity technology is becoming a common basic technology. Chery is taking the lead in exploring the intelligent connectivity field of smart mobility in the future and accelerating its transformation from a traditional automobile company to an Internet company. Based on the original intelligent automobile business group, the sector of intelligent connectivity and autonomous driving has integrated businesses such as big data, artificial intelligence and intelligent manufacturing, growing into one of the seven industrial sectors.

In terms of intelligent connectivity technology, in 2018, Chery officially released its intelligent brand strategy” CHERY LION”, declaring a comprehensive transformation to intelligence and devoting itself to providing global consumers with an “intelligent and connected lifestyle for the new era”.

“CHERY LION” has five business platforms, namely i-Drive@ Lion, i-Connect@ Lion, i-Make@ Lion, i-Digital@Lionand i-Mobility@Lion, covering Chery’s digital and intelligent layout in the whole life cycle from R&D, manufacturing and marketing to services. These five business platforms will be constantly adjusted and rationally evolve based on changes in the intelligent industry and consumer market, establishing a complete, sustainable and strategically guided Lion system which supports the intelligent evolution of the Chery brand.

At present, Chery’s” Lion Cloud OS” has developed to the 4.0 version and is installed in the latest models, with over 500,000 users. In the ranking of the “2019 Automotive Patent Innovation Index” released by the China Automotive Technology and Research Center, Chery’s comprehensive patent index in the field of intelligent connectivity ranked among the top 20 in the world and first among Chinese automobile brands.

In terms of autonomous driving technology, Chery has launched “i-Drive@ Lion”, a technology platform focusing on autonomous driving. At present, L2.5 autonomous driving technology has been adopted in new products launched on the market, and in 2025, L4 highly autonomous driving technology will be realized.

At Chery, where “Technology Rules”, artificial intelligence has long been successfully integrated with the automotive industry and has a place in the market. Meanwhile, Chery also keeps upgrading its technology, providing driving assistance functions such as blind spot monitoring, lane departure warning and automatic parking. In the future, Chery will also incorporate more Internet eco systems in its vehicles such as intelligent payment and facial recognition.

Chery in Overseas Markets

Since its early stages, Chery has paid attention to developing both domestic and international markets. As the first automobile brand in China to “go global”, Chery has been expanding overseas markets in various forms including vehicle export, CKD, joint ventures and localized R&D and production since its first exports in 2001.

Chery has been listed among the “Top 20 Chinese Enterprises with the Best Global Image” five times, and has established four R&D centers, ten production bases and more than 1,500 sales and service outlets overseas. Chery has sold over 1.7 million products in more than 80 countries and regions. From January to December 2020, Chery exported a total of 114,000 vehicles, up by 18.7%year on year, making it the number one exporter among Chinese passenger vehicle manufacturers for 18 consecutive years.

Chery Automobile has been able to maintain its competitiveness overseas for so many years because of its long-term insistence on its international development strategy. In order to build its global competitiveness, Chery formulated a “three-step” strategy: before 2013, Chery took developing markets as the breakthrough point and focused on export trade to make its products “go global” successfully. In 2014, Chery began to “go deeper”, actively developing emerging markets such as Brazil and Russia, establishing four major plants, exporting technology, management and culture, and “going deeper” into local markets. From 2020, Chery will push the brand to “go higher” and complete the international layout including mainstream markets such as Europe and America.

In 2020, against the global background of the COVID-19 epidemic, Chery’s overseas exports still achieved substantial growth. The high-end brand EXEED entered the Russian market with the TXL model as the pioneer taking a new step in Chery’s globalization strategy. The EXEED TXL also won the honor of “Best New Vehicle in 2020” in Russia. Chery’s products represented by the new TIGGO 8 are popular in Russia, Saudi Arabia, Chile, Ukraine, Philippines, Peru and other countries, with both sales volume and market share reaching record highs.

At present, Chery is accelerating its global market strategy, including building a global integrated R&D system and sales service system to support the localized operation of Chery products in global mainstream markets. At present, Chery’s R&D centers in Europe and North America have been put into operation. The European R&D Center, Chery’s “vanguard” for entering the European market, is mainly responsible for three core businesses: first, the design business which supports Chery’s European and international projects; second, the R&D business which supports Chery’s development of the European market and cooperation with European partners; and third, the market business which makes preparations for Chery’s related brands and products to enter the European market in the future. The North American R&D center will focus on the R&D of autonomous driving.

In the future, Chery will further integrate the professional knowledge reserves and development capabilities of major R&D outlets around the world, and introduce global product development processes to further enhance its ability to participate in global market competition.

The severe global epidemic situation and the accelerated reshuffle of the automotive industry have not hindered the pace of Chery’s “going higher”.

Always putting customers first and oriented by customer demands, Chery produces excellent products and satisfactory services with which it wins the trust and support of its customers. In the future, Chery will continue to improve its service experience standards and development quality to bring customers convenient, rapid, sincere, enthusiastic, trustworthy and high-quality services.

In 2021, under the double pressure of the global economic downturn and the cyclical adjustment of the automotive industry, Chery is taking great strides towards becoming an international brand with global competitiveness.

After achieving record monthly sales in 2020, Chery Holding Group maintained its momentum at the beginning of 2021 with sales of 97,060 units in January, up 80.2% year on year, including exports of 16,723 units, up 86.7% year on year and new energy vehicle sales of 7,381 units, up 559.6% year on year.

Chery’s Tiggo 8 series and Arrizo series both maintained sales of over 10,000 units. Tiggo 8 contributed 20,330 units, exceeding 20,000 units for the third straight year. Arrizo 8 registered sales of 10,193 units in January. Driven by the electric SUV-Ant and the mini electric SUV-Little Ant, Chery’s new energy passenger vehicle sector achieved sales of 6,705 units, up 570.5% year on year.

With the advancement of its globalization strategy, Chery has not only achieved domestic growth amid the industrial slump, but also kept making breakthroughs abroad and maintained the sound situation in which domestic operations and international operations promoted each other. On the basis of securing the lead among Chinese passenger vehicle exporters for the 18th straight year with exports of 114,000 units in 2020, Chery exported 16,723 units in January 2021, up 86.7% year on year. Chery’s passenger vehicles, represented New Tiggo 8, enjoyed great popularity in Europe and South America, with exports of 14,520 units in 14,520 units, up 82% year on year.

To date Chery has had 9.25 million customers worldwide. With its persistent efforts on product, channel and brand development, Chery’s sales will continue to rise in 2021.

With the growing worry about the COVID-19, increasingly stringent measures on pandemic prevention and control are extending worldwide. Upon reiterations of the government of different countries, the health and safety on travel has regained popularity among the global community.

In the incipience of COVID-19 in 2020, Chery took the lead in developing a “CN95” health cabin, which can forme an “antiviral shield” inside the car. “CN95” has now been applied in Chery Tiggo 8, Tiggo 7 and other models, echoing Chery’s undertaking to put safety first and active practice of social responsibilities amid the pandemic.

CN95 air filter- Creator of “clean” breath

Mask is now the most effective personal protection equipment. But protection is often overlooked under some scenarios, such as the car without air purifier since we may relax vigilance in our cars. “Mask” is also necessary for the car as a clean air inside brings us not only safety but also health.

“CN95” health cabin is equipped with the top-level certified CN95 air filter, which lifts the filtration efficiency of 0.3 μm particles to 95% under the air volume of 288m3/h. It can also isolate more than 95% of fine particles and over 99% of bacteria in the air, effectively block, adsorb and dehydrate virus carriers, and destroy the living conditions for virus, thus shortening the survival time of bacteria.

The Air Quality System (AQS) to the “CN95” health cabin has multiple and progressive air purification functions to filter, isolate and purify the air in the car. The clean air flowing in will be further sterilized and deodorized by CN95 air purifier to create a cleaner air environment. Besides, the Remote Active Cabin Self-Cleaning System (RICSCS) will also sterilize and deodorize the car before unlocking and after locking, thus ensuring the air quality in the car.

Strict control on manufacturing to make travel healthier

Besides the prevention of harmful substances from outside, our focus should also be put on controlling material-generated odors and gases.

Backed by the strong R&D strength of the Group, Chery has set up complete in-car air quality control standards and industry chain control procedures covering materials, parts and vehicles, in a bid to effectively reduce the emission of harmful odors and gases from cars.

Chery’s “Golden Nose Team” plays a vital role in the investigation of raw materials. These experts are able to sense peculiar smells that are hardly perceptible for the most captious consumers. They are just like “looking for bones in an egg”, but in a responsible way.

The team also conducts random check and appraisal on the vehicles on the production lines to avoid any inconformity. Any defective product will be recalled immediately for disassembly and troubleshooting in “VOC Laboratory”. After VOC analysis of the car, parts, and materials, the cause of air pollution is eventually figured out.

To guarantee the consistency of all the parts, several departments of Chery would sign the “Standard Material Process Form” with suppliers for efficient management on raw materials. Based on scrupulous recording, Chery strives keep all the production links and raw materials of suppliers under its supervision.

Given this critical period of the resurgence of COVID-19, healthy travel is given the priority to win the battle against the pandemic. Thanks to the constant upgrading of the air purification technology, Chery successfully developed the “CN95 health cabin” featuring great safety and purification performance, which highlights its “customer-centered” concept.

The “2020 China Auto Award Ceremony”, hosted by China Media Group (CMG), took place in Beijing on January 20. Tiggo 8 Pro received the top award-“Annual Innovation Award” in recognition of its outstanding quality and innovative technologies.

Through the selection, CMG, China’s most influential national media agency, aims to demonstrate the efforts of China’s auto industry in overcoming the Covid-19 outbreak to improve product quality, accelerate product upgrading, break the bottleneck of R&D and achieve a turnaround through technology, product and model innovation.

Since the selection started in September 2020, Tiggo 8 Pro has stood out from nearly 100 models, to be named the “National Car of the Year 2020” by over 1 million votes. Following sessions such as online selection, professional test and expert evaluation, it was shortlisted for the Model of the Year awards and eventually won the Annual Innovation Award.

Chery often reminds people of technology, a label attached by consumers to Chery over the years. Technology innovation is the foundation and root of Chery. Through technology innovation, Chery aims to embrace the future by further improving fuel vehicle technologies, accelerate the electrification, networking, intelligentization and sharing of products, develop sophisticated technologies in fields such as new energy, intelligent connection and autonomous driving, and make China’s auto industry grow strong and consumers benefit from technology innovation.

Over the years, Chery has adhered at technology innovation, invested 5% to 7% of its annual sales revenues in R&D and achieved breakthroughs in key technologies. To date, Chery has applied for 20,794 patents and won 13,153 patents, ranking top in China’s auto industry.

Chery has been up to world leading standards in the engine field after 22 years of forward development. With outstanding performance, reliability and economy, the 1.6TGDI engine, a powerful China Heart engine powering Tiggo 8 Pro, is comparable to key joint venture and luxury brands. Remarkable, Chery is about to roll out its next generation China Heart engine which will be more powerful.

To go with the tide of “electrification, networking, intelligentization and sharing”, Chery has been accelerating the development of technologies in fields such as intelligent connection and autonomous driving. Chery’s independent Chery Lion i-Connect System has realized enhanced voice interaction, AI face recognition and AI intelligent management, and been fully applied in the core products of Tiggo and Arrizo. In terms of autonomous driving, Chery has launched the Lion Intelligent Driving technology platform and created a smart traffic ecosystem of driver-vehicle-road cooperation. Chery achieved L2.5 autonomous driving in 2020 and will achieve L4 autonomous driving in 2025.

The grant of the Annual Innovation Award to Tiggo 8 Pro is a reflection of Chery’s innovation strength and an epitome of China’s manufacturing strength. Chery has aspired to build a globally competitive brand over the 24 years. At the critical period for the transformation of China’s auto industry, Chery will continue to uphold the strategy of Technology Chery, master core technologies, and accelerate the intelligentization, networking, electrification and sharing of products, to help China’s auto industry achieve a historic leap.

Chery recently released its sales results for2020. Amid the global spread of COVID-19, Chery achieved exports of 114,000 units, up by 18.7% year on year and ranking first among Chinese passenger vehicle brands for 18consecutive years.

Chery’s sustained development in overseas markets is attributable to its perseverance in globalization, the continuous expansion of its overseas product line and its cutting-edge technologies and outstanding quality, as well as the further enhancement of its brand image.

Star models draw overseas consumers

To further develop overseas markets, Chery has accelerated the launch of new products abroad since 2019. Chery’s star models, the Arrizo 5, Tiggo 5x, Tiggo 7 and New Tiggo 8, have been launched successively to draw overseas consumers.

Take the New Tiggo 8 for example. Upon its launch in Brazil in August 2020, the model was well-received by Brazilian consumers and professional media. In late 2020, it beat the Ford Territory and Jeep Compass to be selected as the Best SUV of 2020 by UOL, the authoritative Brazilian media group.

Super strong product power has boosted the brand premium of the new Tiggo 8 in overseas markets. In Brazil, the model achieved monthly sales of over 1,000 units only four months after its launch. A total of 11,443 Tiggo 8 SUVs were sold in overseas markets in 2020, up by 824.3% year on year.

Competing with international automakers through cutting-edge technologies and outstanding quality

The automobile industry is technology-intensive. To gain international recognition, Chinese auto brands should first reach the advanced international technical level and acquire market competitiveness through technology. Chery is gaining the strength to “go up” through persistent innovation. To date, Chery has applied for 20,794 patents and obtained 13,153, ranking firstin China’s auto industry. In terms of the composite patent index of ICVs, Chery ranks among the top 20 in the world andfirstin China.

Supported by its technical patents, Chery has rolled out a series of innovative products over the years: it launched a 1.6TGDI engine (one of the “China Heart” Ten Best Engines) comparable to luxury-branded engines, and a 1.5TCI+9CVT+48V light hybrid turbo charger system; it released the Lion 4.0 i-Connect System and Lion L2.5 intelligent driving technology for production models; it took the lead in the use of platform-based technologies by developing four product platforms– T1X, M1X, M3X and NEV; and it reduced its product development period from 46 months to 24 in order to deliver new products with the tide and meet customer demands.

Chery has gradually conquered demanding overseas consumers with its outstanding technologies and reliable quality. In Chile, Chinese auto brands represented by Chery have the strength to compete with transnational automakers from South Korea, Japan and other countries.

In Russia, Chery has become popular with local consumers and selected as the “Most Popular Chinese Auto Brand” many times. Chery currently has over 200,000 vehicles in Russia, ranking first among Chinese brands.

Over the last 20 years, Chery has exported outstanding products and advanced technology and management systems to foreign countries, actively fulfilledits social responsibility, built plants abroad and supported local public welfare undertakings including employment and people’s livelihood. In the global fight against COVID-19 in 2020, Chery delivered over 3.6 million articles of medical supplies and provided foreign countries with anti-epidemic experience and humanitarian aid.

At the 2020 Summit on the Global Image of Chinese Enterprises, advised by the Publicity Department of the CPC Central Committee, State-owned Assets Supervision and Administration Commission of the State Council (SASAC), and All-China Federation of Industry and Commerce, and hosted by the China Foreign Languages Publishing Administration (CFLPA), Chery was listed among the “2020 Top 20 Chinese Enterprises with the Best Global Image” (“Belt and Road” Edition), moving into the top ten along with enterprises such as Huawei, Lenovo and Alibaba.

In the meantime, Chery is stepping up its operations in global markets and establishing global R&D and sales service systems to support the localization of its products in key global markets.

To date, Chery has established five R&D bases, ten overseas plants and over 1,500 dealers and service outlets worldwide. Its total overseas production capacity has reached 200,000 units per year. In the future, Chery will further integrate its global resources and launch a global product development process to further enhance its global competitiveness.

Over the last two decades, Chery has achieved a fundamental transformation from “traditional trade” to “brand output”, and from the “globalization” of products to the establishment of overseas plants, introduction of culture to overseas markets and development of brands abroad. To date, Chery has exported over 1.7 million vehicles to more than 80 countries and regions throughout the world. Globally, Chery is now as famous as key transnational brands in many countries, becoming the first choice of consumers.

Chery Holding Group (Chery) released its sales results, posting record monthly sales of 115,700 units in December and annual sales of 730,000 units in 2020, ranking first among Chinese passenger vehicle brands in terms of exports for 18 years. Tiggo 8 became the bestseller with annual sales of over 100,000 units. To date Chery has had 9.05 million customers worldwide, including 1.7 million overseas customers.

The ups and downs of the global epidemic outbreak in 2020 and major changes unseen in a century have posed acid tests to the auto industry. While fighting the epidemic, Chery has raced against time and achieved sales breakthroughs. Chery has maintained month-on-month growth for 10 months in a row since March, achieved record monthly sales of 88,000 units, 102,000 units and 116,000 units since October, and registered average year-on-year growth of 28 percent in the fourth quarter. As of December, Chery had three models with monthly sales of over 10,000 units–Tiggo 8, New Tiggo 5x and New Tiggo 7, of which Tiggo 8 recorded sales of over 20,000 units for two consecutive months.

Chery has overcome the global spread of the pandemic in overseas operations, achieved year-on-year export growth of 18.7 percent amid the economic slump, and entered a new development pattern in which the domestic economic cycle and the international economic cycle promote each other. To date Chery has established 5 R&D bases, 10 overseas plants, as well as over 1,500 overseas dealers and service networks across the world, and its overseas total production capacity has reached 200,000 units per year. In 2020, Chery was listed among the Top 20 Chinese Enterprises with the Best Global Image for five years.

Behind the strong momentum of Chery’s auto sector is the outstanding performance of its auto brands. Chery’s “star model”–Tiggo 8 soared above 20,000 units for two consecutive months and registered total sales of nearly 300,000 units over the two years since its launch. Arrizo 5 was the only Chinese sedan ranked by the J.D. Power 2020 China Initial Quality Study SM (IQS).

Thanks to the outstanding performance of the “Ant family” represented by the electric SUV-Ant and the mini electric vehicle-Little Ant, Chery New Energy achieved annual sales of 43,000 units. Chery’s innovative project-“Key Technology and Equipment of Short-Process R&D and Manufacturing of Aluminum-base Lightweight New Energy Passenger Vehicles” that the Ant series is based on won the highest award in China’s auto industry—First Prize for Science & Technology Progress in China’s Auto Industry in 2020.

Chery’s premium brand EXEED launched a high-performance global architecture–M3X Mars in 2020, completing the deployment of compact SUVs, mid-size SUVs and mid & large-size SUVs, and achieving year-on-year growth of 50 percent amid the economic slump. EXEED TXL achieved a five-star plus C-NCAP rating with an overall score of 93.6 percent, ranking first among all mid-size SUVs in evaluations since the new rules came into effect. EXEED TXL was also honored as the Best New Model of 2020 in Russia, marking its first step towards overseas markets.

Chery’s joint venture brands also achieved fruitful results in 2020: Chery Jaguar Land Rover saw its 300,000th vehicle roll off the line, achieved sales growth for 9 consecutive months and registered annual sales of 57,900 units, up 8.8 percent year on year.

On December 16, Chery Automobile Co., Ltd. (Chery) and Huawei Technologies Co., Ltd. (Huawei) concluded an all-round framework agreement for in-depth cooperation in fields such as cloud computing, big data and smart car solutions, to promote the business development of both sides.

Witnessed by Yin Tongyue, Chairman of Chery and Wang Jun, President of Huawei’s Smart Car Solutions BU, Gao Xinhua, Vice President of Chery and Chi Linchun, General Manager of Marketing and Sales Service at Huawei’s Smart Car Solutions BU signed the agreement.

Under the agreement, the two sides will carry out all-round cooperation in fields such as electrical and electronic architectures of smart cars, intelligent connection, intelligent cockpit, onboard computing, autonomous driving, intelligent energy and Intelligent Vehicle Cloud Services (IVCS). They will jointly explore 5G-based innovative application scenarios, and develop the technologies of 5G+V2X, vehicle-infrastructure cooperation and autonomous driving. Besides, the two sides will cooperate in big data infrastructure, storage, analysis, high-performance computing and informatization, to help Chery speed up its reform in the big data era.

The intelligent connected vehicle is an outcome of the integration of ICT and the traditional auto industry, and ICT-based software and hardware will play a greater role in the future auto industry, said Wang. In this historical context, Huawei will team up with Chery to develop core ICT technologies and help it make good smart cars. It is believed that the cooperation will promote the development of China’s auto industry. Grasping the consumption trend of future mobility, the two sides will conduct joint exploration and innovation to build software-defined vehicles to create smarter mobility experience for consumers.

Mobile Internet and smart cars have significantly changed more than 100 years of history of the world auto industry, Chery is planning ahead, embracing the changes of the era and accelerating the transformation from traditional vehicles into smart cars and new energy vehicles, said Yin. Huawei is the pride of the Chinese people and its spirit is worth our learning. It is believed that the all-round cooperation between Chery and Huawei will boost the leap of both sides, turn vehicles from mechanical products into software-defined and intelligent products, and help China’s auto industry master core technologies in fields such as software, intelligent cockpit and chip and go global as China’s home appliances and mobile phone industries are doing today.

The 45th International Convention on Quality Control Circles (ICQCC 2020) was recently held in Bangladesh. Chery’s team for QC optimization won the highest international QC award for a fourth time for the “Chinese team” during the “Olympics” of the QC circles. Before this, Chery won the highest award during the 42nd convention in the Philippines, the 43rd convention in Singapore, and the 45th convention in Japan. All these have made Chery one of the auto companies that have won the most ICQCC gold awards in China’s auto industry.

Winning the highest award of the “Olympics” of the QC circles four times can be attributed to Chery’s global quality control system as well as its many years’ adherence to the vision of “creating an outstanding brand with craftsmanship” and the philosophy of “placing customers first and taking the initiative to shoulder responsibilities.” The enterprise inspires the participation of all its staff in improving product quality, forging the “craftsman’s spirit,” and promoting the high-quality development of the enterprise.

The global quality control system sets a global quality standard

After many years’ accumulation and strategic transformation, Chery boasts a deeper understanding of quality: A brand relies on quality, and quality relies on a system.

Building a system is like weaving a “net.” Every node on the net should be predictable, detectable and controllable. Only this way can uncertainties be minimized to ensure the reliability and consistency of quality. Instead of acting separately, various business divisions should work together to complete projects by integrating professional technology platforms as well as different divisions and product lines via a matrix control system, and finally form a collective system by bringing together individual capabilities.

With many years’ experience in technical innovation and quality control, Chery has established a quality control system that satisfies its global factories. Having been applied and improved by 10 Chery factories around the globe, the system has finally become Chery’s global quality control system, which covers product planning, design and development, supplier management, manufacturing, marketing services and other areas and keeps improving product quality.

Chery has established a “V” shaped forward development system, which complies with international standards and lays a solid foundation for the creation of high-quality products and the building of an outstanding brand. In addition, Chery has established the Chery Production System (CPS), a globally standardized production management system, among independent self-owned brands, which further ensures the quality of Chery’s products around the globe.

The superior product quality has also helped Chery win trust and build a good reputation on global markets. In Russia, Chile and other countries, Chery has been recognized as “the most popular Chinese autobrand” for many times. In addition, Chery has been listed among the “top 20 Chinese enterprises” for five consecutive times.

Craftsmanship Makes a Brand Stand Out and All Staff Participate in Quality Improvement

In addition to the powerful system, Chery couldn’t have won the highest international QC award continuously without the participation of all its staff in quality improvemen.

Yin Tongyue, chairman of Chery Automobile, believes that quality control is a systematical project that not only involves the top leaders, but also requires the participation of all the staff. Therefore, the key to quality improvement lies in the people. What Chery needs to do is to instill the sense of quality into the mind of every one of its staff and the gene of the brand, place tremendous emphasis on quality, and make Chery become the representative of Chinese brands.

Today, the “global quality control system” involves all Chery’s staff in quality improvement. Every product must be strictly tested and constantly improved before being launched on the market. According to the latest data of the initial quality study (IQS) released by J. D. Power in 2020, the score of Chery parallels that of the joint venture brands, with Tiggo and Arrizo performing the best. Among them, Arrizo 5 is the only Chinese sedan model on the list.

Meanwhile, the reliable product quality has also helped boost Chery’s sales growth. According to statistics, Chery Group sold 101,900 vehicles in November, up 15.9% on a month-to-month basis and 36.4% on a year-to-year basis, setting new historical records. Among them, Chery Automobile sold 64,574 vehicles, increasing by 18.3% on a month-to-month basis and 52% on a year-to-year basis. Year-on-year and month-on-month growth has been maintained for the past six months.

As China is vigorously implementing the “National Quality Strategy,” enterprises are beginning to establish their own quality control systems. The highest ICQCC award won by Chery’s QC team will not only enhance the core competitiveness of Chery Automobile, but will also make all its staff more enthusiastic about quality improvement. It is believed that Chery will win more international awards with the support of its “global quality control system in the future.

Chery released its sales results for November 2020 on December 1, reporting sales of 20,677 units, up 52.6 percent year on year and up 26.1 percent month on month, registering sales of over 10,000 units for the 5th consecutive month and sales growth for the 7th consecutive month.

 

Tiggo 8 has achieved global sales of nearly 300,000 units since its launch in 2018. It has attracted more and more young people, promoted the development of the Tiggo brand, and achieved breakthroughs in key Chinese tier 1&2 cities which account for 93 percent of the top 30 cities in terms of sales.

As a global model, Tiggo 8 has performed strongly abroad, too. In countries like Russia, Saudi Arabia, Chile, Ukraine, the Philippines and Peru, new Tiggo 8 has hit a new high in sales and market share, to become the most popular Chinese model.

The global sales boom of Tiggo 8 has been driven by technologies and markets. Since launching Tiggo 8 in 2018, Chery has kept rolling out competitive upgraded models according to market changes, to meet consumers’ needs for diversification and quality.

Chery launched Tiggo 8 featuring intelligence and a flexible layout of 5+2 seats in 2018, which fast gained market recognition. In 2019, Chery launched new Tiggo 8 powered by a 1.6TGDI engine, one of Top 10 Engines in China, to meet consumers’ need for higher power performance, and showed the tremendous strength of new Tiggo 8 with the most powerful Chinese engine and the brand charm of Tech Chery through authoritative certification, quality validation, massive customer experiences and crossover operations.

Selling over 20,000 units of Tiggo 8 shows the success of Chery’s product strategy. With the further advancement of the strategy, Tiggo 8 is expected to achieve higher sales.