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Chery to accelerate all propulsion technologies in the next 3 decades

Chery believes the future is electric. And petrol and diesel powered. And driven by fuel-cell vehicles. And made for hybrids.

China’s largest exporter of vehicles, with an international client base of close to 10 million owners, recently committed to a comprehensive drivetrain plan that includes all current and future forms of propulsion. This includes petrol- and diesel-powered vehicles, hybrid (HEV) and plug-in hybrid vehicles (PHEV), electric (EV) and range-extended electric vehicles (REEV) and fuel-cell driven electric vehicles (FCEV).

Chery renewed this commitment at the recent 2021 Chengdu International Auto Show, where it showcased a range of its newest propulsion systems, several of which will soon also be seen in its new Tiggo range in South Africa.

Says Tony Liu, Executive Deputy General Manager, Chery South Africa: “Many people worry that the international drive towards electric vehicles will lead to stagnated development of internal combustion engines.

“There are also concerns about the strain on a country’s electricity grid and the challenges that some countries face where citizens travel great distances or where extreme heat and cold can negatively affect electric operating range.”

It is for this reason that Chery has committed to a 30-year propulsion plan that includes all types of propulsion and accompanying drivetrain development. Dubbed the “457” plan, it will see Chery focus on four new energy product platforms, five universal subsystems and seven core technologies, including all types of propulsion.

At the Chengdu International Auto Show, Chery showed its commitment to this plan with several new drivetrain innovations. Two, in particular, drew international attention, the first being its new 2.0 TGDI turbo-petrol engine.

This engine utilises proprietary technology to deliver best-in-class thermal efficiency for high power output and low fuel consumption. In the Tiggo 8 Pro, this engine will deliver 192 kW and 400 Nm of torque.

“Chery is a leading manufacturer of internal combustion engines, having designed and built over 8.8 million engines, and we will continue with engine development on route to becoming carbon neutral,” says Liu.

The second of many innovations that drew global praise was Chery’s new DHT hybrid architecture.

Utilising many of the electric vehicle innovations and its progress on high-efficiency internal combustion engines, the DHT hybrid platform utilises 11 gears, nine different operating modes and a world-first dual-motor drivetrain to deliver a unique hybrid driving solution for HEV and PHEV models.

This unique hybrid system was showcased at the Chengdu show as fitted to the Tiggo 8 Pro PHEV. In this application, the dual-motor system is mounted on both axles to offer effortless four-wheel drive, a 0 – 100 km/h acceleration time in the five-second range and a combined fuel consumption of around 1 litre / 100 km.

“By committing to all types of propulsion for the next three decades, we not only speed up our development of fuel-cell, electric, hybrid and internal combustion engines, but we are able to utilise innovations in one form of propulsion in making another even better.

“For instance, our work on electric vehicles and super-efficient petrol turbo engines has allowed us to build the DHT hybrid platform that will give peerless performance and the lowest real-world consumption in the industry.

“We are carefully studying the relevant legislation related to electric and hybrid plug-in vehicles in South Africa. This will inform our future plans and the possibility of introducing these technologies in the future,” says Liu.

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Arrizo 6 Pro Comes Out on Top in Chinese Car Satisfaction Assessment

According to the results of 2021 China Auto Customer Satisfaction Survey (Fuel Vehicles) recently released by CATARC Information Consultation Co., Ltd. (CATARC Consultation), Chery’s global quality sedan-Arrizo 6 Pro came out on top in the satisfaction assessment of Chinese cars, ranking among the top three in the segment of “mid-size compact sedans”.

As a Chinese professional testing & evaluation authority, CATARC Consultation has released the results of China Auto Customer Satisfaction Survey for 9 years in a row since 2012. This year’s survey covered 153 fuel models in 16 segments, interviewed consumers in 35 Chinese cities and collected over 20,000 samples. The company evaluated the models from multiple dimensions such as product satisfaction, service satisfaction, sales satisfaction and after-sales service satisfaction. The survey is of guiding significance for consumers to buy cars and for manufacturers to improve product and service quality.

Arrizo 6 Pro stood out to gain high praise from the authority, showing consumers’ high recognition of its product quality and after-sales service, as well as its tremendous comprehensive strength.

Outstanding satisfaction and reputation show the success of the “great item strategy”

As Chery’s first model up to global standards, Arrizo has been well known at home and abroad for its tremendous comprehensive strength, been exported to over 80 countries and regions, been favored by nearly 700,000 consumers, and been selected as “the Most Popular Chinese Auto Brand” and “the Best Model of the Year” many times in Russia, Brazil and other countries. Behind its outstanding sales and reputation is the success of Chery’s “great item strategy”.

Arrizo 6 Pro integrating global quality resources deserves the title of “global quality sedan”

Outstanding product quality is the basis of customer satisfaction. To ensure global quality, Arrizo 6 Pro integrated global quality resources, including an international design team, global R&D standards and global top 500 parts suppliers, and delivered “reliable global quality” by tremendous strength comparable to joint venture and luxury brands. For example, the engine carries a turbocharger from world-renowned Honeywell, and the seats are from Adient, a top luxury brand supplier focusing on auto seats. Besides, the model comes with a series of parts from world top suppliers, including Bosch’s new ESP, to build comprehensive strength in design, intelligence and quality.

The concept of “customer foremost” and innovative marketing strike a chord with consumers

To make its way into consumers’ hearts, from product to marketing, Arrizo 6 Pro has been inspired by the concept of “customer foremost” and catered to the needs of young consumers. Through distinctive product release and innovative marketing moves such as star endorsement, Arrizo 6 has not only fully demonstrated its global and young image, but also struck a chord with young consumers, touched them and reserved sufficient strength for its global sales boom.

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Chery’s Future ICV Plant Project Breaks Ground to Accelerate Chery’s Thorough Transformation from Traditional Vehicles to Intelligent Vehicles

Chery’s First Future ICV Plant Project broke ground in Wuhu, China on February 3, marking a new step of Chery’s major “new infrastructure” project aimed to accelerate intelligent transformation. According to Chery’s “fourteenth five-year” plan, Chery’s “Future ICV Plant” Project involves the construction of three high-end digital, networked and intelligent plants in Wuhu, and First Future ICV Plant Project that started first is expected to achieve an annual output of 500,000 units (including KDs).

With the advent of the new-round technology revolution and consumption upgrading, the auto industry with a history of over 140 years is facing disruptive changes empowered by electrification, intelligentization, networking and sharing, said Yin Tongyao, Chairman of Chery Holding Group Co., Ltd. Chery must embrace the great change unseen in a century. To this end, Chery has deployed “new growth points” such as new energy, intelligent connection and mobility in its strategic plan, fully shifted its investment and innovation focus from traditional vehicles to intelligent vehicles and new energy vehicles, and comprehensively upgraded its production scale, manufacturing technologies and management processes. It is imminent to build future-oriented high-end smart plants. To achieve full prosperity, Chery must take deep roots in intelligent and green development.

Guided by green manufacturing and smart digital technologies, Chery’s Future ICV Plant Project aims to build a top model green intelligent plant and an intelligent connection demonstration zone in China. While constructing three high-end smart plants, the project will construct a hybrid powertrain plant, a core parts plant and an international CKD plant with corresponding production capacity, as well as an intelligent connection demonstration zone based on 5G, AI, big data and other technologies. First Future ICV Plant will manufacture over 10 high-performance new models, including new-generation platform products (Chery 4.0 products) and Tiggo 8 series (the core product of the T1X platform). The development of new-generation hybrid engines and transmissions will be advanced concurrently.

Chery’s Future ICV Plant Project, to be constructed in accordance with advanced industrial standards, enjoys prominent competitive advantage: first, the project that features high efficiency, automation, transparency and digitalization throughout production, is beyond the level of Intelligent Manufacturing 3.0; second, with low operating cost, the project has leading cost performance in China; third, the project ensures zero defect of products under the model of “own process completion”; fourth, the project realizes efficient manufacturing through multi-platform & model flexible production, short processes and zero inventory; fifth, the project is a green plant that ensures low energy consumption and zero emission through full-process energy conservation and environmental protection.

In the coming five years, powered by the Future ICV Plant, Chery will accelerate the thorough transformation from traditional vehicles to intelligent vehicles. The plant aims to be a “sample” for the high-quality development of China’s auto industry that will explore a new model for China’s auto industry to firmly grasp core technologies and achieve high-quality development; will become a demonstrative base for the development of strategic emerging industries that will play a demonstrative role in industrial agglomeration and quality improvement; and will become a “new engine” for Chery’s development that will help Chery improve production capacity, technical level, manufacturing level and management level, and further optimize its whole value chain layout in the auto industry to develop into a world first-class brand in an accelerated manner.

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Safe and Clean Chery Makes Remarkable Innovation in Vehicle Purification in the “Post-pandemic Era”

With the growing worry about the COVID-19, increasingly stringent measures on pandemic prevention and control are extending worldwide. Upon reiterations of the government of different countries, the health and safety on travel has regained popularity among the global community.

In the incipience of COVID-19 in 2020, Chery took the lead in developing a “CN95” health cabin, which can forme an “antiviral shield” inside the car. “CN95” has now been applied in Chery Tiggo 8, Tiggo 7 and other models, echoing Chery’s undertaking to put safety first and active practice of social responsibilities amid the pandemic.

CN95 air filter- Creator of “clean” breath

Mask is now the most effective personal protection equipment. But protection is often overlooked under some scenarios, such as the car without air purifier since we may relax vigilance in our cars. “Mask” is also necessary for the car as a clean air inside brings us not only safety but also health.

“CN95” health cabin is equipped with the top-level certified CN95 air filter, which lifts the filtration efficiency of 0.3 μm particles to 95% under the air volume of 288m3/h. It can also isolate more than 95% of fine particles and over 99% of bacteria in the air, effectively block, adsorb and dehydrate virus carriers, and destroy the living conditions for virus, thus shortening the survival time of bacteria.

Air Quality System (AQS)

The Air Quality System (AQS) to the “CN95” health cabin has multiple and progressive air purification functions to filter, isolate and purify the air in the car. The clean air flowing in will be further sterilized and deodorized by CN95 air purifier to create a cleaner air environment. Besides, the Remote Active Cabin Self-Cleaning System (RICSCS) will also sterilize and deodorize the car before unlocking and after locking, thus ensuring the air quality in the car.

Strict control on manufacturing to make travel healthier

Besides the prevention of harmful substances from outside, our focus should also be put on controlling material-generated odors and gases.

Backed by the strong R&D strength of the Group, Chery has set up complete in-car air quality control standards and industry chain control procedures covering materials, parts and vehicles, in a bid to effectively reduce the emission of harmful odors and gases from cars.

Chery’s “Golden Nose Team” is Testing Raw Materials

Chery’s “Golden Nose Team” plays a vital role in the investigation of raw materials. These experts are able to sense peculiar smells that are hardly perceptible for the most captious consumers. They are just like “looking for bones in an egg”, but in a responsible way.

The team also conducts random check and appraisal on the vehicles on the production lines to avoid any inconformity. Any defective product will be recalled immediately for disassembly and troubleshooting in “VOC Laboratory”. After VOC analysis of the car, parts, and materials, the cause of air pollution is eventually figured out.

Chery “VOC environment cabin”

To guarantee the consistency of all the parts, several departments of Chery would sign the “Standard Material Process Form” with suppliers for efficient management on raw materials. Based on scrupulous recording, Chery strives keep all the production links and raw materials of suppliers under its supervision.

Given this critical period of the resurgence of COVID-19, healthy travel is given the priority to win the battle against the pandemic. Thanks to the constant upgrading of the air purification technology, Chery successfully developed the “CN95 health cabin” featuring great safety and purification performance, which highlights its “customer-centered” concept.

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Chery Ranks First in China in the Export of Passenger Vehicles Globally for 18 Consecutive Years

Chery recently released its sales results for2020. Amid the global spread of COVID-19, Chery achieved exports of 114,000 units, up by 18.7% year on year and ranking first among Chinese passenger vehicle brands for 18consecutive years.

Chery’s sustained development in overseas markets is attributable to its perseverance in globalization, the continuous expansion of its overseas product line and its cutting-edge technologies and outstanding quality, as well as the further enhancement of its brand image.

Star models draw overseas consumers

To further develop overseas markets, Chery has accelerated the launch of new products abroad since 2019. Chery’s star models, the Arrizo 5, Tiggo 5x, Tiggo 7 and New Tiggo 8, have been launched successively to draw overseas consumers.

The New Tiggo 8

Take the New Tiggo 8 for example. Upon its launch in Brazil in August 2020, the model was well-received by Brazilian consumers and professional media. In late 2020, it beat the Ford Territory and Jeep Compass to be selected as the Best SUV of 2020 by UOL, the authoritative Brazilian media group.

The New Tiggo 8 Wins Three Awards in Brazil

Super strong product power has boosted the brand premium of the new Tiggo 8 in overseas markets. In Brazil, the model achieved monthly sales of over 1,000 units only four months after its launch. A total of 11,443 Tiggo 8 SUVs were sold in overseas markets in 2020, up by 824.3% year on year.

Competing with international automakers through cutting-edge technologies and outstanding quality

The automobile industry is technology-intensive. To gain international recognition, Chinese auto brands should first reach the advanced international technical level and acquire market competitiveness through technology. Chery is gaining the strength to “go up” through persistent innovation. To date, Chery has applied for 20,794 patents and obtained 13,153, ranking firstin China’s auto industry. In terms of the composite patent index of ICVs, Chery ranks among the top 20 in the world andfirstin China.

Supported by its technical patents, Chery has rolled out a series of innovative products over the years: it launched a 1.6TGDI engine (one of the “China Heart” Ten Best Engines) comparable to luxury-branded engines, and a 1.5TCI+9CVT+48V light hybrid turbo charger system; it released the Lion 4.0 i-Connect System and Lion L2.5 intelligent driving technology for production models; it took the lead in the use of platform-based technologies by developing four product platforms– T1X, M1X, M3X and NEV; and it reduced its product development period from 46 months to 24 in order to deliver new products with the tide and meet customer demands.

Chery’s 1.6TGDI, One of the “China Heart” Ten Best Engines

Chery has gradually conquered demanding overseas consumers with its outstanding technologies and reliable quality. In Chile, Chinese auto brands represented by Chery have the strength to compete with transnational automakers from South Korea, Japan and other countries.

A Chery Car in Chile

In Russia, Chery has become popular with local consumers and selected as the “Most Popular Chinese Auto Brand” many times. Chery currently has over 200,000 vehicles in Russia, ranking first among Chinese brands.

Chery Cars Everywhere in Russia
Chery’s enhanced overseas image demonstrates the responsibility of Chinese brands

Over the last 20 years, Chery has exported outstanding products and advanced technology and management systems to foreign countries, actively fulfilledits social responsibility, built plants abroad and supported local public welfare undertakings including employment and people’s livelihood. In the global fight against COVID-19 in 2020, Chery delivered over 3.6 million articles of medical supplies and provided foreign countries with anti-epidemic experience and humanitarian aid.

Chery’s Engineers Aid the Egypt Plant during the COVID-19 Outbreak

At the 2020 Summit on the Global Image of Chinese Enterprises, advised by the Publicity Department of the CPC Central Committee, State-owned Assets Supervision and Administration Commission of the State Council (SASAC), and All-China Federation of Industry and Commerce, and hosted by the China Foreign Languages Publishing Administration (CFLPA), Chery was listed among the “2020 Top 20 Chinese Enterprises with the Best Global Image” (“Belt and Road” Edition), moving into the top ten along with enterprises such as Huawei, Lenovo and Alibaba.

Chery is Listed in the “Top 20 Chinese Enterprises with the Best Global Image” for the Fifth Time

In the meantime, Chery is stepping up its operations in global markets and establishing global R&D and sales service systems to support the localization of its products in key global markets.

To date, Chery has established five R&D bases, ten overseas plants and over 1,500 dealers and service outlets worldwide. Its total overseas production capacity has reached 200,000 units per year. In the future, Chery will further integrate its global resources and launch a global product development process to further enhance its global competitiveness.

Chery’s Experience Store in Brazil

Over the last two decades, Chery has achieved a fundamental transformation from “traditional trade” to “brand output”, and from the “globalization” of products to the establishment of overseas plants, introduction of culture to overseas markets and development of brands abroad. To date, Chery has exported over 1.7 million vehicles to more than 80 countries and regions throughout the world. Globally, Chery is now as famous as key transnational brands in many countries, becoming the first choice of consumers.

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Tiggo 8 Pro Wins “Annual Innovation Award”

The “2020 China Auto Award Ceremony”, hosted by China Media Group (CMG), took place in Beijing on January 20. Tiggo 8 Pro received the top award-“Annual Innovation Award” in recognition of its outstanding quality and innovative technologies.

Through the selection, CMG, China’s most influential national media agency, aims to demonstrate the efforts of China’s auto industry in overcoming the Covid-19 outbreak to improve product quality, accelerate product upgrading, break the bottleneck of R&D and achieve a turnaround through technology, product and model innovation.

Since the selection started in September 2020, Tiggo 8 Pro has stood out from nearly 100 models, to be named the “National Car of the Year 2020” by over 1 million votes. Following sessions such as online selection, professional test and expert evaluation, it was shortlisted for the Model of the Year awards and eventually won the Annual Innovation Award.

2020 China Auto Award Ceremony

Chery often reminds people of technology, a label attached by consumers to Chery over the years. Technology innovation is the foundation and root of Chery. Through technology innovation, Chery aims to embrace the future by further improving fuel vehicle technologies, accelerate the electrification, networking, intelligentization and sharing of products, develop sophisticated technologies in fields such as new energy, intelligent connection and autonomous driving, and make China’s auto industry grow strong and consumers benefit from technology innovation.

Over the years, Chery has adhered at technology innovation, invested 5% to 7% of its annual sales revenues in R&D and achieved breakthroughs in key technologies. To date, Chery has applied for 20,794 patents and won 13,153 patents, ranking top in China’s auto industry.

Tiggo 8 Pro

Chery has been up to world leading standards in the engine field after 22 years of forward development. With outstanding performance, reliability and economy, the 1.6TGDI engine, a powerful China Heart engine powering Tiggo 8 Pro, is comparable to key joint venture and luxury brands. Remarkable, Chery is about to roll out its next generation China Heart engine which will be more powerful.

1.6TGDI engine

To go with the tide of “electrification, networking, intelligentization and sharing”, Chery has been accelerating the development of technologies in fields such as intelligent connection and autonomous driving. Chery’s independent Chery Lion i-Connect System has realized enhanced voice interaction, AI face recognition and AI intelligent management, and been fully applied in the core products of Tiggo and Arrizo. In terms of autonomous driving, Chery has launched the Lion Intelligent Driving technology platform and created a smart traffic ecosystem of driver-vehicle-road cooperation. Chery achieved L2.5 autonomous driving in 2020 and will achieve L4 autonomous driving in 2025.

The grant of the Annual Innovation Award to Tiggo 8 Pro is a reflection of Chery’s innovation strength and an epitome of China’s manufacturing strength. Chery has aspired to build a globally competitive brand over the 24 years. At the critical period for the transformation of China’s auto industry, Chery will continue to uphold the strategy of Technology Chery, master core technologies, and accelerate the intelligentization, networking, electrification and sharing of products, to help China’s auto industry achieve a historic leap.

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From 1 to 9 Million: Another Breakthrough for Chery

Chery’s first car-“Fulwin” numbered “000001” rolled off the line on December 18, 1999, marking a new milestone of Chinese brands and a breakthrough of Chery in independent car building. On December 18, 2020, Chery achieved another breakthrough with cumulative sales of 9 million units.

From “Fulwin” stirring the Chinese market 21 years ago to EXEED, Arrizo, Tiggo, Jetour and Cowin shining in global markets today, Chery has established a dozen automakers including wholly-owned Chery Automobile and Chery Commercial Vehicle, as well as joint ventures like Chery Jaguar Land Rover and Cowin Auto, created a series of brands, and formed a pattern from the “entry level” to the “luxury level” in the passenger vehicle field.

Just as “Fulwin” that surprised Chinese brands, a host of star models have emerged from Chery’s product lineup today. As a key series of Chery, Tiggo 8 has registered cumulative sales of nearly 300,000 units over the two years since its launch, and achieved record sales of over 20,000 units in November. As the first series developed according to the global forward development process, Arrizo has been recognized by domestic and overseas markets for its overwhelming strength. Arrizo 5 was the only Chinese sedan ranked by the J.D. Power 2020 China Initial Quality Study SM (IQS).

As a premium brand of Chery, EXEED has witnessed the upward brand development of Chery. Under a forward R&D system, with a global vision, EXEED aims to build an independent world top M3X platform. Empowered by the M3X platform, EXEED TXL of outstanding quality achieved a five-star plus C-NCAP rating with an overall score of 93.6%, ranking first among all midsize SUVs in evaluations since the new rules came into effect.

If China is the main base of Chery, the overseas market is an increasingly important sector for Chery. In 2020 marking the 20th year of Chery’s globalization, the number of Chery’s overseas customers among its 9 million global customers exceeded 1.7 million and Chery was China’s largest passenger vehicle exporter for the 17th consecutive year.

As China’s first auto brand to go global, Chery has implemented a “three-step” strategy for globalization. From “going out” to “going in” and “going up”, Chery has gradually worked out a scheme for the globalization of Chinese brands.

Now Chery boasts 6 R&D bases, 10 plants, as well as over 1,500 overseas dealers and service networks across the world. Chery’s overseas production capacity totals up to 200,000 units per year. Chery has exported auto products to over 80 countries and regions, of which 46 are along the “Belt and Road”. In key markets like Russia and Egypt, Chery is a well-known brand.

At the 2020 Summit on Global Image of Chinese Enterprises in November, Chery was listed among “2020 Top 20 Chinese Enterprises with the Best Global Image” (“Belt and Road” Edition), moving into the top 10 along with enterprises like Huawei, Lenovo and Alibaba. This is the 5th time that Chery has won this honor and Chery came out on top in the auto industry.

From 1 to 9 million, Chery has not only achieved growth amid the market slump, but also gone on a track of high-quality development. With the expansion of its primary business-automobile, Chery has deployed operations in sectors such as automotive parts, real estate, finance, modern services and intelligentization apart from automobile, brought together over 270 member enterprises, and achieved cumulative revenues of over 100 billion yuan, thus creating a vibrant “auto ecosystem”.

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Chery’s Monthly Sales Exceed 100,000 Units

Chery Group has recently released its sales results for November, reporting sales of 101,900 units, up 15.9% month on month and up 36.4% year on year, registering a record high in terms of monthly sales and growth in recent years. Chery reported sales of 64,574 units, up 18.3% month on month and up 52% year on year, registering year-on-year and month-on-month growth for the sixth consecutive month.

Chery achieved year-on-year and month-on-month sales growth, as well as record monthly sales amid the overall market slump, showing its results in strategic transformation: accelerating product upgrading, empowering innovative channels, improving brand experience, greatly enhancing core competitiveness and taking the preemptive opportunity in the fast-changing market.

Accelerating product upgrading through system empowerment

Chery has achieved brilliant results, which is benefited by system improvement after strategic transformation. Empowered by the system, Chery has kept accelerating product upgrading and achieved significant effects. Since the beginning of this year, Chery has launched new products faster and further improved its capacity for segment radiation through a broad product spectrum and more targeted production positioning, thus greatly enhancing its market competitiveness.

Take Tiggo 8 for example: Tiggo 8 has kept upgrading to meet market changes and consumers’ expectations since its launch. In 2018, Chery launched Tiggo 8 featuring intelligence and a flexible layout of 5+2 seats, which fast gained market recognition. In 2019, Chery launched new Tiggo 8 powered by a 1.6TGDI engine to meet consumers’ need for higher power performance. The sales of Tiggo 8 topped 20,000 units to reach 20,677 units, up 52.6% year on year and up 26.1% month on month.

Driven by Tiggo 8, the Tiggo series registered record sales of 47,565 units in November, up 75% year on year and up 16.9% month on month!

Deepening “new retail” and tapping new customer needs through innovative channel empowerment

To tap new customer needs, extend the business chain, improve vehicle transaction efficiency, further occupy the market, accelerate channel sinking and reach more potential consumers, Chery has further accelerated new retail operations, integrated resources such as finance, loan and insurance, developed self-operated and cooperative channels, and brought inbound marketing, sales, finance and other scenarios online by technical means, to create a digital new retail platform. In the meantime, Chery has established product big data models, customized products, and conducted online and offline inbound marketing through multi-antenna information extension and multi-scenario sales.

Conducting interactive marketing through brand experience upgrading

Aside from products and channels, Chery’s record sales have been attributable to brand experience upgrading. Based on its insight into new consumption groups and marketing forms, Chery has further strengthened the “virtual connection” between brands and customers, initially created a content platform including super IP, super contents and super customers, and offered customers individualized, customized and diversified brand “connection” services through the intelligent distribution and tracking of big data.

Brand experience upgrading has further driven the growth of Chery’s customers. According to the latest data, the number of Chery’s global customers has exceeded 8.9 million, Chery’s customer groups are getting younger and the proportion of customers under the age of 30 is rising. In the future, Chery will continue to advance brand upgrading and promote brand development.

2020 is a challenging year, as well as a year of success in strategic transformation for Chery. Under the dual pressure of the economic downturn and the market downturn, Chery has achieved breakthroughs in products, channels and brands. With the persistent upgrading of products, channels and brands, Chery is believed to give us more surprises at the end of 2020.

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Chery receives Platinum Award at ICQCC 2020

The 45th International Convention on Quality Control Circles (ICQCC 2020) took place in Dhaka, Bangladesh from December 1 to 3. Over 3,000 representatives from 577 QC teams in 15 member states of ICQCC attended the conference online and offline. The conference offers three awards: platinum, gold and sliver. After intense competition, Chery’s QC team claimed the top award-Platinum Award.

ICQCC 2020 China Venue

ICQCC was initiated by China, Japan and South Korea in 1976 and Japan hosted the first edition that year. Known as the quality “Olympics”, ICQCC is one of the largest and most extensive and cohesive international QC conferences. According to the ICQCC mechanism, ICQCC 2020 takes place in Bangladesh which hosted the event the ninth time. To meet the global need for virus control, the member states attended the conference in a virtual way. China sent QC teams of enterprises like CASC, CNNC, CNPC, CEC, SGCC, Chery, CRRC and Gree for a video conference in Beijing.

Chery’s QC team

Chery’s QC team has worked on vehicle quality improvement, completed 38 research projects, published 19 papers and applied for 26 patents. They participated in Chery’s researches on “Model of Bi-Matrix Auto Lifecycle Quality Control” and “Lightweight Body Technology Development and Application Based on T1X (SUV) Platform”, which won the Quality Technology Progress Award from the China Association for Quality. The team implemented the concept of “quality first, customer foremost and persistent improvement”, and interpreted Chery’s vision of “building an outstanding brand with ingenuity”.

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Laying out for the future, 6 major industrial projects of Chery getting implemented soon

A new round of technological revolution represented by the Internet, big data, cloud computing, artificial intelligence and others is now triggering profound changes in the global manufacturing industry. As an epitome of traditional manufacturing, the auto industry is entering an unprecedented period of change.

On November 8, in the China 2020 Wisdom • Win New-generation Auto Electronics Summit Forum, Chery exhibits a batch of Black Technology achievements in the form of road show, making Chery once again become the focus of the auto industry and the scientific and technological innovation industry.

The said 6 projects are industry-university-research collaboration projects, i.e. big data public opinion analysis platform, smart cockpit system, hydrogen fuel-cell vehicle and test platform, multi-material integration new-energy vehicle lightweight platform, distributed electric drive system, intelligent wire control. All of them are in a leading position in the industry.

The new-energy all-aluminum lightweight body technology applied by Chery

Taking Multi-material Integration New-energy Vehicle Lightweight Technology R&D and Industrial Application as an example, the project implements large-scale industrial application of the aluminum alloy auto parts (body frame, front bumper beam, control arm, steering knuckle, etc.), the application and research of magnesium alloy auto parts (hubs, CCB, battery lower shell, steering column, etc.), the application technology development capacity reserve of carbon fiber composite auto parts (hood) , so as to realize the vehicle weight loss of about 100 kg. The aluminum alloy body frame, front bumper beam, control arm, steering knuckle and other components developed by the project have been applied to Chery vehicles and will be further promoted in the future.

Hydrogen fuel-cell vehicle of Chery

As for hydrogen energy, the Fuel-cell Vehicle and Key Technology Development Project of Chery achieved great achievements. As a pioneer in China’s energy saving and new-energy vehicles, Chery has successfully developed the fourth generation of fuel-cell vehicles. On this basis, the project team has developed ARRIZO 5. The hydrogenation only takes 3 minutes while the endurance is up to 700 km. Chery has mastered the core technical capabilities of fuel-cell passenger vehicle integration and matching technology, fuel-cell vehicle energy management strategy development, and fuel-cell vehicle control strategy research and development.

In addition, the full wire control chassis system of this release supports two advanced functions: wire control, and wire control steering. The brake-by-wire system has the characteristics of fast response speed and short pressure building time. When the system fails, the mechanical backup braking capacity can be used to realize vehicle deceleration, which is significantly better than the national standard. The steer-by-wire system has fast response speed and short execution time, which can meet the requirements of high-level automatic driving. The brake-by-wire system has been calibrated and verified, and it is ready to be matched on some Chery models. The prototype development and installation verification of the steer-by-wire system have also been completed. In the future, the system will be further improved and promoted to the market with the help of the full wire control chassis project.

The display of the six major industrial projects not only represents Chery’s deep accumulation of technological innovation over the past 20 years, but also Chery’s advance layout of forward-looking technologies for future automobiles. Chery will aim at the development trend of the automotive electronics industry, further organize high-quality expert resources in the industry, build a platform for technical exchange and cooperation, promote the engineering and industrialization of technological achievements, and contribute to the development of the new-generation automotive electronics industry.